Storytelling – how the brain reacts to data art of storytelling – how the brain reacts to stories “ The Art of Storytelling” by Kindra Hall Returning to Kindra Hall’s book, the writer prefers a conversational approach with the reader, but this is not to the detriment of the scientific rigor of the text. The latter, in fact, cites not only the most recent storytelling studies, but also the most iconic advertising campaigns of recent years. Of the latter, the author analyzes the techniques and mechanisms behind their success. Everything is season the author personal “stories”, the focal point of the book.
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They demonstrate that authenticity and Iran Phone Number List coherence are the foundations from which to tell any success story. Designee and written so that the techniques container in it could easily put into practice in business, the book focuses on a few but essential concepts, keywords of the art of storytelling ., the author tells us about the four fundamental elements that a story, any successful story, must contain: Identifiable characters, Authentic emotions, Significant moments and Specific details . In the first case, these are characters with whom it is easy to find a connection . Authentic emotions are the emotions felt by characters in the story or in any case related to the context in which it takes place.
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It is precisely through these that the Malaysia Phone Number List listener feels empathy . Furthermore, to be compelling, a story should encompass a specific moment in time and space . Ultimately, the finer the details, the better. create lasting bridges over time Of course, for every company there will always be obstacles to face. It is important, however, to consider those obstacles not as a curse but as a gap . The most common gap is precisely that between company and customer. To build a strong enough bridge you need to master three fundamental elements: attention, influence and transformation . And this is where storytelling comes into play.
