One of the factors that most determines users’ consumption habits is the generation to which they belong, so understanding the differences between them is a very valuable first approach. To help you out, we are going to analyze the data from the Study of Millennial vs. Generation X Consumption Habits by Smartme Analytics, recently published by IAB Spain and ready to answer the most important questions about these two generations.
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Millennials vs Generation X, what consumption habits do they have?
Millennials vs. Generation X: Their similarities and differences in numbers
What are the differences between millennials and Generation X?
Millennials or Generation
Y are people born between 1981 and 1996 , that is, those who are now between 23 and 38 years old. They are also known as the first generation to fully integrate technology into their lives, although the truth is that they were not born with it, but had to migrate to the digital age from the technological era.
Generation X , on the other hand, includes those born between 1965 and 1980 , who are now between 39 and 54 years old. Their childhood and even adolescence were therefore entirely analogue, and they had to undergo a transition to digital media in adulthood.
What is the internet penetration of each generation?
To put the figures for internet penetration among Generation X Middle East Mobile Number List millennials into perspective, we have to take into account that the Spanish population between 18 and 65 years old is 30.5 million people. Of these, 28.7 million make up the weekly population of internet users.
Of these Internet users, 8.1 million (28.2%) are millennials and 11.9 million (41.6%) belong to Generation X, which is therefore the generation with the most influence on the Internet in our country. The rest are divided between centennials (those born after 1996) and baby boomers (before 1965).
When and where do they use the Internet?
One of the most notable differences found in the study is that millennials spend more time on the Internet per day: a total of 3 and a half hours, compared to 3 hours and 1 minute for Generation X.
These are the devices they use to connect to the Internet, from most to least important
Mobile phones : used by 97% of Generation X and 97.3% of millennials. This is therefore the leading device without any doubt.
Computers : used by 76.3% of Generation X and 72.5% of millennials
Tablets : They are also more popular among Generation X, where 37.7% use them versus 32.9% of millennials.
Connected TV : This device is more popular among millennials (39%) than Generation X (11.7%).
Video game console : another device where millennials are clearly leading, with 19.3% versus 11.7% of Generation X.
Smartwatch : Used by 7% of Generation X and 9.7% of millennials.
Voice and home assistants : 4.6% of Generation X and 6% of millennials use them.
How much time do they spend on each device?
As we have seen before, the mobile phone is the leading device for both generations, but millennials spend more Country Wise Email Marketing database per day using it: 3 hours and 17 minutes compared to 2 hours and 40 for Generation X.
