Below I’ll briefly explain some useful tips that have worked for me to create content that makes brands shine on Instagram.
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How to succeed on Instagram: 5 tips to make your brand shine
1. Create valuable content
Remember that good content is the foundation of success for social media marketing . Producing for the sake of producing without a clear objective and without a strategy behind it will only make you waste time and resources, without receiving anything in return and your posts will be lost among more than 1 billion active users in the world, according to Statista .
Plus, uploading photos without a goal in mind will only get them lost in a sea of over 100 million videos and photos a day – the competition isn’t easy! Take time to plan the following:
Looking for engagement? Go for video
The monarch of Instagram content has not risen to its throne on a whim. Recent Instagram statistics show that video has much more engagement than other types of posts.
A video post receives twice as much engagement as any other type of content
Plus, keep in mind that you’re competing with 2 million advertisers’ content every day, and the number keeps growing.
Don’t complicate things by wanting to make mega-productions that will be Europe Cell Phone Number List in 24 hours. There are currently many options to make video production simple and without having to download any sophisticated software.
Use a video editor that allows you to create an engaging, brand-appropriate video. You can also include your own photos and customize colors to make the content consistent.
Focus on Instagram stories
There are plenty of success stories from brands of all sizes that have opted to grow their community Country Email database engagement with great Instagram stories , mainly because they have an emotional and interactive foundation.
It’s super easy to create them and once you have a strategy for this, you encourage the participation of your fans. Having good activity on stories shows that you have constant activity as a brand and incentivizes your most loyal followers.
According to a recent survey conducted by the same social network, 39% of people have become more interested in a brand after seeing it on Instagram Stories.
Monitor statistics
No effort will pay off if it is misdirect. Make sure you keep a close eye on the statistics your content is getting.
The average Instagram post receives 5,963 likes
Although this figure is skew by influencer accounts; the average is usually 100, and 50% of people receive less than 100 likes per post, but it’s not all about that. Successful Instagram marketing cases arise from a comprehensive strategy that grows the community and its popularity, yes, but it must also focus on conversions. We’re here to sell more, right?
Likewise,
Keep your competition on your radar. Evaluate their content and track how they’re doing – maybe they’re overlooking something that you could leverage to your advantage, or vice versa.
