Step 1: Take a look at your current customers
When creating a buyer persona, don’t guess. Instead, base the profile on your current customer base. To do this, take a close look at your existing customers: look for similarities and differences and group them together if possible. For example, you could switzerland number data group them as “C-level executives” or “data nerds under 35.”
Step 2: Check which target group brings you the most
It can feel counterintuitive to focus on a specific group of people and not target everyone who might be potentially interested in your product. What if you’re missing out on sales because you’re focusing on too narrow a group? Here’s a misconception we want to clear up once and for all: If you know exactly who you want to target, then the people who have a strong need will be quicker to choose your offer.
Once you’ve identified similar customer groups, see which group is generating the highest profits. For example, let’s say you’ve identified eight subscribers can decide whether or not they want to go different audiences. Five of them generate the majority of your revenue and also align with your company’s mission and offerings. Then, better focus your efforts and energy exclusively on these five audiences and create a separate buyer persona for each of them.
Step 3: Collect data and create customer profiles
With this information, you can now create detailed profiles for each audience group. Start with the relevant information you already have about your current customer groups, considering the following elements:
- Demographic data – age, gender, place of residence, marital status, income bracket, etc.
- Organization – What type of company does this person work for and what is their role?
- Communication – What channels does this person use regularly? How do they prefer to receive their information? What communication style appeals to them?
- Goals and ambitions – What is the goal afghanistan business directory of this person using your product? Don’t just think about concrete results (e.g. “needs a new phone”), but also about the life goals associated with them (“I want to be in touch with my loved ones”).
- Challenges and frustrations – What is stopping this person from achieving their goals? What worries keep them awake at night?
Step 4: Get all the details
Chances are you won’t be able to answer all of the above questions at once. And that’s OK. Talk to different people and departments to get this information. Start with your sales and customer service team to uncover common questions, concerns, and frustrations. Also talk to managers and executives in your company. This will help you get to the bottom of the business and better understand the need you hope to fill with your solution.