And the most interesting thing is that this niche is not just highly competitive, there is a real war going on here, in which some companies use grey promotion schemes. For example, they wind up bot traffic to drown competitors and pull their sites up. This leads to the fact that even old, well-developed sites from the SEO point of view often freeze halfway to the top.
This is what happened with the SeverLesGroup project. You can find hundreds Despite the old trusted site and the careful work of several teams of optimizers, as well as the owner himself, it was not possible to break through the 50% visibility ceiling in search. Each time, the promotion ran into a glass barrier, and growth stopped.
At Demis Group, we have been working with SEO for 20 years. And during this time, we have learned not just to adapt to the market, but to anticipate its changes. Our strategies withstand competition, economic crises and any manipulations.
Lead generation in complex niches is a long transaction cycle, high acquisition costs, and a difficult audience. On March 12, at the webinar, we will analyze how to bring in quality clients from the first click and automate repeat sales.
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Three steps to resultsYou can find hundreds
SEO is not a magic pill. You can find hundreds of instructions on promotion: checklists, guides, schemes. Just take step by step – and there will be a result. But if everything were so simple, anyone could land a plane, just by learning what each button is responsible for. But reality is more complicated.
True professionalism is not blindly following algorithms. It is understanding how each change will affect the entire strategy. This is what allows you to get stable results, rather than rushing from one hypothesis to another.
After analyzing the situation, we decided to act in three directions:
- Query index expansion. This is an indicator of how many different queries search engines consider relevant to a site. This not only expands the semantic core, but also signals to search engines that the site is useful for users, which in turn encourages them to show it for a wider range of queries.
- Optimization of the technical component. We could not ignore the technical problems that the site faced. Unoptimized pages, errors in the code, problems with the mobile version – all this negatively affected the positions in the search.
- Working with user experience. You can find hundredsWe focused on behavioral factors and improving the usability of the site so that users could easily find the information they need and make an order more easily.
Technical optimizationYou can find hundreds
In the first month, we reworked the meta tags and headings, and also implemented friendly URLs. This immediately gave results: the site came out of stagnation, visibility increased from 44 to 52%. And this was only the beginning. As part of further work:
- we removed duplicates;
- fixed errors in robots.txt and sitemap.xml files;
- implemented advanced micro-markup;
- posted an XML file for product search in Yandex;
- improved Core Web Vitals metrics;
- adjusted the adaptive version of the site;
- completed a number of tasks to improve usability.
Content and semantics
The content of many pages on the site was already optimized, guam business email list so we only reworked a few of them and focused our efforts on updating the articles section.
As we mentioned above, for effective website promotion it is important not only to work on relevance for the main thematic queries, but also to increase the overall relevance of the resource for key thematic phrases. Why? It’s very simple. It’s about the logic of search engines, which evaluate the relevance of a website not only at the “page – query” level. They evaluate how relevant the website is to the selected when they felt the need to purchase a related product topic, and therefore, to the entire cluster of queries. In other words, we cannot promote a website only for the query “buy lumber”, because the audience’s needs are much broader. People can search for “decking”, “pine timber” or information about the features of clapboard sheathing. And the website, since it works in this area, must cover all these queries.
Over the course of six months of work, several dozen articles were written. For each article, a pool of thematic queries was selected that could be of interest to various segments of the client’s audience.
Working with user experience
In June 2024, we installed Cloudflare on the site, after which the share of robotic traffic decreased significantly. But this was only the beginning of the battle. In this case, protection from bot traffic did not give the expected result in the form of an increase in positions and improvement of behavioral factors, since the site needed certain improvements aimed at improving the user experience. At the same time, b2c fax it was important to take into account the needs of both B2B and B2C audiences.
First of all, we worked through all the cards and sections of the catalog, since they are landing pages. Here’s what we did:
- We have set up the functionality for comparing products and adding to favourites. And thus increased the convenience of choosing products.
- We improved the product card. We added tabs with information, availability statuses, buttons “Share”, “Add to favorites”, “Add to comparison”, advantages, and improved interlinking.