Although the term “content marketing” is relatively new, its application already existed before the digital era in which we live.
In 1895, the John Deere company , one of the largest in the world in the agricultural machinery segment, published a magazine called “The Furrow”.
This publication is still in circulation today, focusing on issues related to agriculture, but the fact is that, when launching this magazine, John Deere took a bold step: it published content that was relevant to the public interested in agriculture, instead of creating advertisements selling the products that were manufactured by the company.
By consuming such information
Readers were building a relationship of trust with the brand. Thus, they tended to opt for those manufactured by John Deere, which had become a trusted brand.
The purpose of the magazine was to educate the public, show that they fax lists were authorities on the subject and, thus, influence purchasing decisions.
This magazine is one of the first records of content marketing and, since then, several brands have published in the same way.
Content marketing is not about talking about your company directly, but about your market niche. It is not about what your company does, but about what your customers need.
This strategy using content
Can reach customers in a way that conventional marketing cannot.
If we analyze large companies in the market, regardless special data warehouse of their segment, they are all using the strategy of posting relevant content to attract customers. It’s not just about selling a cell phone, for example, but about how china numbers the technology present in cell phones can help your life today.
Content Marketing Objectives
Increase online visibility
Content marketing combined with When they felt the need SEO strategies plays a fundamental role in increasing online visibility.