As per a report, 76% of all consumers prefer phone calls for customer support. philippines telegram data Now imagine being able to call your customers on WhatsApp and resolving their queries, driving sales & providing quality support in real-time in a one-to-one telephonic conversation! The future of WhatsApp marketing is here and it looks really bright! Introducing WhatsApp Business API calling beta update! Now, what is WhatsApp Business API calling? Do businesses like yours even need it? How does it even work? What are the potential use cases? And, when will this feature go live? Let’s answer all these questions in this blog. So, let’s get rolling!
What is WhatsApp Business API calling?
WhatsApp Business API Calling is a beta feature introduced by top 12 free whatsapp marketing tools (2025) Meta that brings Voice-over-IP (VoIP) calls to WhatsApp, allowing businesses using WhatsApp API to make calls and be called by customers right within WhatsApp!
Key Features:
- Direct Customer Connection: Enable customers to tap the call icon on WhatsApp and connect instantly with businesses.
- Deep Linking: Use smart deep links on your website or app to route customers directly to a dedicated department or agent.
- Convenience: Get accurate response to complex queries in a snapshot over a WhatsApp call.
- Quick resolution for complex queries: Get real-time answers to complex queries with just a tap, reducing the back-and-forth of text.
Why it matters: Benefits for businesses and customers
WhatsApp calling offers benefits for both – Businesses and customers. phone number list Let’s have a closer look at how this feature will revolutionize the way businesses connect with customers on WhatsApp. Benefits of WhatsApp API calling for Customer
- Easy accessibility: Over 2 billion minutes worth of calls are made on WhatsApp everyday, making it a highly accessible and acceptable channel of communication.
- Stronger personal connection: A direct voice call adds a touch of personalization, warmth and builds trust, especially for high-value or sensitive issues. This is crucial for businesses across healthcare, banking and fintech industries. Strict Permission Protocols: You, as a business can place outbound calls to customers only after obtaining consent/ opt-in to make the call.