Despite what some believe, email continues to be a dominating way to communicate with others and to use in your digital marketing campaign.
Email marketing is a quick, easy and effective form to get your content directly in front of an intended audience.
Plus, the audience of email How Do marketing campaigns are already leads, so you just need to figure out a way to reel them in.
In order for your email marketing to be successful, you must be familiar with the click-to-open rate (CTOR), how to calculate it, and even phone number database ways in which you can improve it. Otherwise, your campaign could fall flat.
Let’s dig in, shall we?
- What is CTOR?
- Why is Tracking Your CTOR Important?
- How to Calculate a CTOR
- What is the Average Click-To-Open Rate?
- How to Increase Your CTOR
- Bonus: Should You Rely on CTOR Alone?
- Wrap Up
What is CTOR?
The click-to-open rate is design How Do to measure the percentage of how many people click on a link within an email after opening it.
It is the number of clicks divided by the number of opens. This type of metric is essentially measuring how effective the content supporting collaboration and communication in your email is.
CTOR vs. CTR vs. Open Rate: What’s the Difference?
The open rate for your email informs you of the number of recipients who opened your email.
It does not take into account the amount of time they spent viewing the email or whether they clicked on a link within the message.
For instance, if your email was sent twd directory out to 2,500 people, you may be inform that 1,200 people open the email. This represents a 48% percent open rate, which is incredibly strong when it comes to email marketing.
The click-through rate for your email will inform you of the number of clicks that the email received after being open by the recipient.
This metric lets you see how many people opened and viewed your email. Unfortunately, it doesn’t measure who clicked on the How Do links within.