Lately you must have often seen KPop actors and idols who become brand ambassadors for a product, be it cosmetics, food, or e-commerce . This is one of the types of marketing campaigns carried out by the brand to attract the attention of many people, so that people are curious and then consume or use the product.
There are thousands to millions of businesses competing for customer attention every day, whether in the digital or traditional media space. By implementing various marketing strategies regularly, business people hope to increase the visibility of their brand or product in order to reach the right customer audience. One thing that a brand often does is to conduct or issue a marketing campaign.
This marketing campaign activity is usually done by digital marketing. As a digital marketer or someone who wants to get involved in the world of digital marketing, you certainly have to study the marketing campaign.
In this article, we will discuss more deeply about what is a marketing campaign? Why should you use a marketing campaign, and how to build a marketing campaign strategy to successfully reach the target market.
What is a Marketing Campaign?
Before discussing further why and how database shop marketing campaign strategies work, let’s first get to know marketing campaigns themselves.
In simple terms, the definition of a marketing campaign refers to all strategic activities carried out to promote a product, service, or brand to the business as a whole. This promotional activity can be done on various channels, ranging from digital channels, outdoor advertising, to TV and radio. In other words, a marketing campaign uses various channels, platforms and media to maximize campaign results.
To get effective results, the campaign is carefully planned through various activities that vary by utilizing print media, social media, online advertising, email, even through live demos and many more.
Generally, marketing campaigns are designed with various objectives, including building brand awareness , introducing new products to build a solid instagram account or services, generating more traffic, increasing sales of existing products in the market, and reducing the impact of negative news on the brand. Determining the objectives of the campaign usually begins with determining how much marketing is needed and what media are most effective to use to reach a particular segment or target market.
Also read: 5 Recommended Digital Marketing Youtube Channels
Why is Marketing Campaign Important?
1. Building Brand Awareness
A new business that is just starting out and entering the market certainly needs a strategy to make its brand known, or in other words a strategy to increase brand awareness . Through a series of effective and efficient marketing campaigns, a previously unknown brand will get the attention of many people, so that they know and remember the business. This also applies to old businesses that want to launch their new products.
2. Bring in Potential Leads
You must be familiar with the term marketing aolemaillist funnel , right? In this marketing funnel , a person’s journey to become a customer of a brand will go through stages from awareness to consideration . They will consider many things first before actually buying or using your product. This is called Leads . These Leads will become Potential Leads when they get a lot of information about the benefits and advantages of your product. All of this can be done through a marketing campaign.
3. Increase Sales
Marketing campaign is basically informing target customers about your products, services, discounts, and offers. Once they are really convinced with the product you offer, without thinking twice they will consume your product. The purchasing action taken by these customers will certainly increase your leads or sales figures.
4. Maintain Brand & Customer Loyalty
A good marketing campaign does not just stop at the sales stage . However, if it aims to maintain brand & customer loyalty . This is certainly a challenge for the brand, because maintaining customer loyalty will be much more difficult. Therefore, you must think about long-term prospects and conduct marketing campaigns to ensure consumers make repeat purchases.
Marketing Campaign Strategies That Can Be Done
1. Social Media
As we know, social media is currently one of the marketing channels that are widely used by brands to conduct marketing campaigns. This is because social media is very powerful and used by many people. To run this marketing campaign, you can choose Instagram, Facebook, Twitter, to TikTok. However, keep in mind, because social media is widely used by brands, so the marketing campaign you run must be unique and different so that it can stand out and impress the audience.
2. Search Engine
Search Engine is one of the marketing campaign strategies by optimizing the website so that it can appear on the first page and rank in the search. This Search Engine can be done organically or paid. To maximize this marketing campaign strategy, there are many aspects that you need to optimize, starting from keywords, website structure, backlinks for organic. While for paid ones, you need to spend more budget or bid to be able to compete on the search page.
3. Google Ads
You must have seen ads while watching Youtube, right? Or found pop-up ads when opening Google. Well, this is an example of Google Ads. This one marketing campaign allows you to place your ads in various Google ecosystems, starting from Google Search, Youtube, Gmail, to applications on the Playstore. With the large number of Google users today, of course this can be a very powerful marketing campaign for your business.
4. Key Opinion Leader
Key Opinion Leader (KOL) is someone who has expertise in one thing or a certain field, so that his opinion is always heard by many people. This KOL usually already has a community or fans. So by using the KOL marketing campaign, you will automatically get attention from the KOL community.
5. Email Marketing
Email marketing is a marketing campaign strategy where you send information about new products, discounts or other services to your email list. Unlike other marketing campaigns, email marketing must use the email data list that you already have. So this campaign is usually done to those who have become leads or have bought your product, and provided their email information. This marketing campaign aims to keep them engaged with your brand.
It’s Time to Learn Marketing Campaigns by Joining the Digital Marketing Bootcamp
Learning and knowing about marketing campaigns is certainly very useful for you. Even if you don’t have any digital marketing knowledge. Because, currently there are many places to learn for those of you who want to learn campaign marketing. One of them is through bootcamp . Here is a digital marketing bootcamp that is right for you.
1. RevoU
RevoU digital marketing bootcamp offers you to learn digital marketing for 6 months. In this bootcamp you will learn the latest and most in-demand skills taught by elite instructors from leading unicorn companies. In addition, you will get various complete facilities that not only support during the bootcamp. But there is also careers support that will help you prepare yourself to become a reliable digital marketer.
The materials you will get include:
- Measuring Performance and Budget Allocation
- Product Marketing and Landing Pages
- Marketing Analytics
- Social Media Ads
- Google Ads
- SEO
- Content Marketing
- Social Media Organic
- CRM
For more information, click here .
2. Digital School
At Digital Skola’s digital marketing bootcamp, you will be guided for 3 months of intensive classes with the best portfolio, internship program and career preparation. Here you will learn directly from experts who are practitioners with more than 3 years of experience in their fields.
The materials you will get include:
- Digital Marketing Research
- Organic Content – Landing Page and Search Engine Optimization (SEO)
- Copywriting and Creative Design
- Video Marketing Basic
- Digital Marketing Strategy
- Practical SEO
- Key Opinion Leaders (KOL)
- Google Analytics
- Paid Ads – Google Ads, Facebook Ads, Search Engine and E-commerce
- Video Marketing Amplification
- Customer Relationship Management (CRM)
- Analysis & Reporting
For more information, click here ..
3. Purwadhika
Purwadhika’s digital marketing class offers you to become a certified digital marketer in 12 weeks and with job connector facilities that will help you achieve your digital career in Purwadhika’s hiring partner companies spread across Asia.
The materials you will get include:
- Digital Marketing Foundation
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Paid Media & Digital Ads
- Data Collection, Analytics, and Reporting
For more information, click here
Becoming a Marketing Campaigner with Danacita
Now it’s easier for you to learn digital marketing and become a marketing campaigner with Danacita.
Danacita is a Fintech education financing platform that aims to expand access to higher education and training in Indonesia. Including digital marketing training at RevoU, Digital Skola and Purwadhika.
Danacita provides a bootcamp payment solution in installments for you with alternative installment payments starting from 6 months to 12 months.
The requirements for applying for installments are very easy, you only need to submit several supporting documents such as KTP or identity card, a photo of yourself, and a pay slip or account statement for the last 1 month for those who already have a steady income. However, if you are not working yet, the application documents can use guardian data, such as parents and siblings. In addition, Danacita is also safe, because it is licensed and supervised by the OJK.
Submit your bootcamp fees now
