Google Analytics or Web Analytics is a powerful tool offered by Google for analyzing website data. It allows website owners to better understand the traffic to their website by providing information about how users interact with the content.
This way you can find useful and valuable phone number list information for your business. There are many web analytics tools available that offer many features.
The most well-known and free tool right now is Google Analytics.
Let’s look at the basic features:
First, let’s look at what kind of data and information web analytics provides you regardless of the tools used. It gives you information about metrics, that is, anything you can measure.
For example, the unique visitors to your site, or the time spent on the website. Additionally, if you sell products on your website, you can track how much money you make or how many units you sell from a specific code.
If your goal is for users to read your website, you can find out how many times someone looked at a specific post of yours or how much time they spent on it. All of the above are metrics.
You can then refine your measurements using the named properties .
Let’s say you have a hotel in Thessaloniki. Someone how to transfer pictures from an iphone to a usb flash drive makes a reservation, or views the page that provides information and driving directions to your hotel, or fills out a contact form.
Any such action that a visitor takes on your site is called a conversion. Web analytics tools can tell you how the percentage of visitors who convert varies depending on where they come from. Or depending on whether they have visited your site in the past or what device they connected from .
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Knowing which devices your site performs best on and which ones it doesn’t will help you identify your strengths and areas for improvement. You’ll notice in our example that we’re comparing conversion metrics from different devices. The data we collect for each device is called properties.
What are these properties:
Attributes are all the qualitative data that you can measure, such as device type, browser, geographic location, and more. By categorizing metrics by attributes, you can find answers to questions like:
- What devices do most visitors to your site come from?
- Which devices do they convert the most from?
and these are just a few of the questions you can bfb directory answer with web analytics.
Want to know what time of day most users visit your website? Take the visitors metric and analyze it based on the time of day attribute. How about finding out which marketing campaigns generate the most sales.
Take the conversions metric and analyze it based on the campaign dimension. As you become more familiar with the reports that web analytics provides, you will be able to combine metrics with dimensions to find answers to the questions that interest you most.
If you haven’t used a web analytics tool yet, it’s a good idea to choose and install one. Keep in mind that most have a similar setup and that you’ll need to copy some special code to your website.