Keyword research should be us as an opportunity to learn and better understand your customers’ nes. The goal should be to know the end result – their requirements and preferences, their problems and concerns – at an individual level.
For example, a shoe manufacturer wants to rank highly for queries like “best running shoes for people with flat feet” or “best running shoes for people with club feet.” Rather than rushing to create content optimiz for these phrases and search criteria, we recommend taking a closer look at the intent behind the lines of these search queries.
Ask yourself
Are these potential buyers really looking for? What problems car owner data do they want to solve? What do they talk about and discuss about their situation and nes?
Once you understand the unspoken intent behind search queries, you can create content that answers their questions, engages them in the buying process, and grabs their attention. This approach will inevitably lead to more sales.
Your content should not be limit to just covering one topic and covering specific keywords. Your content should communicate with your visitors in a way that touches all their nes on a deeper level.
You don’t ne to talk to your customers
Use content that will make them dizzy. Meet them where they are in mobile lead the sales funnel and guide them further, adding value with each step. That means providing useful information, advice, and support.
The content you create should be crible and appear confident. You can leverage this by showing empathy and acknowlging their concerns – even if they haven’t been explicitly stat yet. And if you already understand their concerns and nes, this process will be much easier.
Create the best content you can. Make every page of your website a place where your potential customers can find absolutely any information about the topic, product or service they are interest in, a place where they can find solutions to their problems.
Remember that the best qualities of content marketing are that you are unforgettable and amazing to your audience. This is what will make your audience not ignore your content.
Meaningful content marketing combin with SEO can seem like magic
When you integrate SEO with smart content marketing, your Use q3 in review – screen recordings, lead forms and much more content to start website visitors may think you can read minds. Think about it – you are giving them exactly what they came for from searching and what’s more, you are giving them knowlge on how to solve their problems on a given topic.