Scholars define narrative transportation as the experience that occurs when a person becomes totally lost in a story, even to the point of losing contact with reality. Influence In addition to the catalytic effect produced by a story, it has an innate persuasive power . The public, in fact, when listening to a story, gets lost in it, and changes its attitude to identify with it. That is, he decides to adapt to the points of view expressed in it.company with the motivation to show up to work every.
Its purpose is to stimulate
Transformation Finally, scholars say that Italy Phone Number List when you return to the real world at the end of a story, you come out changed . And among other things, the effects are long-lasting. The oxytocin present in the brain, the production of which is stimulate listening to the story, also activates a process called HOME ( human oxytocin-mediated empathy ). Basically, a story can create a lasting influence because we remember things better when we hear them . “The narrative ends, the effects remain.” Four stories that every company should tell After delving into the key elements that make up each story, the author explains the four main types of stories .
The value story allows
The value story, the founder story, the purpose Mexico Phone Number List story and the customer story. She explains the pros and cons of each of them and, through “real” examples, she also advises us in which contexts and at what moments to use them. The history of value One of the main gaps in business is value. When you need to communicate the value of what a company offers you always have a choice to make: logic or common sense. Information or history . the brain to get Carrie away and accept the story it is told, without involving reasoning. The value story basically describes how the product or service affects the user .instill greater confidence in the company among investors, partners and employees. Its main audience is stakeholders. Those who should tell it are the entrepreneurs. The history of purpose It provides members of an established
