Step 5: Bring your buyer persona to life
Combine the information you’ve gathered into a visual overview. Group similar information together, give the person a name, and add a photo to bring the profile to life. This helps the team think of a buyer persona as a real person, not just a business strategy.
I know my buyer persona, what now?
Once you have an overview, the most important thing you should not forget is your buyer persona. Make the personas the core element of all sales turkey number data and marketing activities. This way you can develop effective strategies for lead generation , content, campaigns and sales conversations and ultimately increase your profits.
sweater from the closet, that does not mean that we have hibernated. We have also released numerous new features and further developed our software during the winter quarter.
So let’s take a look at the latest releases from the last quarter of 2022.
Identify HubSpot contacts
All information about your leads and customers is stored in your HubSpot CRM. This is valuable information that you can use.
That’s why we’ve further optimized our HubSpot integration. By connecting the two platforms, you can easily see which HubSpot contacts have connection between your brand and its customers visited your website, so you always know who to contact and who to follow up with next.
You can learn more about how to enable this option in our Help Center article . We will gradually introduce this feature for other CRM systems as well. Stay tuned!
MS Teams integration
Since the pandemic, we have known the afghanistan business directory importance of chat applications in companies. That’s why we are the only lead generation software on the market to offer you a Microsoft Teams integration. This makes it even easier to share leads with your team so you can close even more deals in no time.
With the MS Teams integration, you will immediately know when an interesting company visits your website. This allows you to further optimize your sales processes and work even better with your international teams.
Install our new MS Teams integration. Learn how in our Help Center article .
Even more integrations
Aside from MS Teams, we released five more integrations over the last quarter, making it easy to enrich the tools you already use with our data. Our new integrations include: