LinkedIn you can choose between the following five formats:
Sponsored Content: Posts from the company page . Precise B2B targeting such as company news, articles or YouTube videos, can be shared with the target group .
Text ads: Using a headline, text and image in various ad formats, it is possible to display advertising as a text link ad at the top of the page.
Text ads can also appear in the “Ads you may be interested in” category.
Sponsored InMail
Personalized messages land directly whatsapp data in the target group’s InMail inbox .
Dynamic Ads: Based on the user’s LinkedIn profile data, the ads are only shown to those people who match the ads.
It is only possible to insert a short text . Precise B2B targeting the company logo and a button to the company or career page.
Display Ads: DisplayAds contain banners that appear prominently on the right edge of the screen and can redirect to a landing page.
This allows various goals to be pursued – even beyond recruiting. For example, this could mean that the content has a greater reach, which in how to check if someone else is using your whatsapp account turn attracts more potential applicants, customers and partners to the company website. Sponsored InMails are particularly suitable for recruiting in B2B, as the message can be personalized. The personal approach leads to an increased response rate.
On XING , the ads are structured a little differently. In the first step, you have to choose between six options what you want to advertise.
After the selection, the next step is to define the target group: in addition to demographic data, the target group can also be refined using filters such as current company, knowledge or field of activity. This is a good way, especially for the B2B sector . Precise B2B targeting to address the target group directly using the company name or industry.
LinkedIn and XING as B2B lead generation platforms
Of course, the focus of both business networks is on recruiting new employees. But the platforms also offer more. Both XING and LinkedIn are particularly well suited for B2B lead generation. The precise targeting makes it possible to address customers appropriately in addition to recruiting. This makes the two platforms particularly suitable for lead generation.
Before you decide whether to choose belgium numbers LinkedIn or XING as a lead generation platform, you should also consider that it is very time-consuming and also requires a certain level of industry knowledge to be successful.