Operational marketing is the strategy we follow when we are about to execute the long-term strategy established by the company. It is the way in which we are going to develop the actions that we have determined as our general long-term marketing strategy. With Big Data tools we can optimize each of the steps .
Where is operational marketing?
It is common to confuse the role of operational marketing within our overall marketing. When we carry out a marketing strategy, we usually start with overseas chinese in canada data market research. After this research, we carry out our long-term marketing strategy , a strategic marketing strategy. Well, operational marketing is responsible for executing the actions that will help us successfully carry out our marketing strategy.
The main difference between operational marketing and strategic marketing is that operational marketing involves actions that we carry out in the short term , while strategic marketing is responsible for the company’s overall mission in the long term.
How can Big Data Marketing help us in our operational marketing? Practical examples.
There are many ways in which Big Data what is smarketing and what are its benefits? Marketing can help us in our operational marketing. Here are some practical examples of the tools that can help us:
Search engine advertising
One of the most important and where Big Data Marketing can help the most is in the optimization of our search engine advertising .
Thanks to Big Data Marketing, we will be able cell phone number to establish which keywords are most likely to generate conversions, and therefore, higher sales in the short term. In such competitive markets, carrying out advanced keyword optimization can make the difference between being able to enter the advertising market or not.
Segmentation of our clients
When we carry out direct marketing campaigns such as mailing, pop-ups, or browser messages, it is vitally important to carry out advanced segmentation . We see that over time, mass communication loses a lot of its effectiveness.
Our operational marketing will be much more efficient
if we are able to focus our message . Therefore, if we are able to establish behaviour patterns that indicate how our customers behave, it will be easier to offer them an offer that suits their needs .
With this practice we will be able to increase the purchase rate per customer, but also, we will get more satisfied customers, because we are offering them a personalized offer and increasing their feeling of value, making them over time.
SEO web positioning actions
One of the great improvements that Big Data Marketing offers in our operational marketing is the possibility of analyzing keywords . With NLP algorithms we will be able to establish the user’s intention. Thus, we will be able to determine based on the intentionality which keywords we should use in our texts .
And with this we can improve both product sheets
categories, or blog entries. Depending on the intention, we will use, for example, the blog to offer informational text, and the product sheet to place transactional text. For transactional searches, the product sheet will appear; for informational searches , our blog.
With algorithms like Google’s BERT we can establish the ideal percentage of each type of keyword in each of the resources we have available.
Operational marketing price
Price is one of the most important tools that operational marketing has to achieve short-term sales. With prediction algorithms, based on past prices, we can establish the elasticity of demand . In this way, we can see which prices are optimal to sell more in the short term. We can carry out analyses that indicate, based on past experiences, in the face of small or large changes in prices.