AI technology is a driving force across all industries and this will be a key trend in SEO for years to come. We have to be careful here because tech companies and journalists love nothing more than hyping up AI tools like they’re constantly on the verge of matching human thinking.
Of course, AI technology is nowhere close to achieving this but, the thing is, it doesn’t need to in order to make an impact. In fact, artificial intelligence and machine learning are reaching a pivotal moment where they’re going to start shaking things up in the SEO industry.
Some of these shake-ups will be more
helpful than others, though. For example phone number database we’re already seeing widespread use of AI content tools that can automatically generate content and marketing copy. Unfortunately, the quality of the content they generate is very low and they still require a lot of manual input, which limits the productivity benefits (if any).
More importantly, Google has specified that AI-generated content is against its guidelines.
On a more positive note, the same technology driving most of these AI content tools (OpenAI’s GPT-3 model) is now powering a new chatbot system called ChatGPT – and speculation is growing that it could outperform Google as a search tool.
In fact, the creator of Gmail has suggested the “scary” AI bot could kill off Google within the space of a few years.
Of course, Google itself is a global leader in AI technology but its platform and business model weren’t originally destined around the technology. The biggest name in search will face a new variety of competitors that don’t rely on ad revenue or traditional search and it will need to adapt in the years ahead.
This will, obviously, have significant impacts on the search industry and SEO.
#3: Inspiration is everywhere for users
Google’s most recent AI breakthrough how can you become a successful shopee seller Multitask Unified Model – or MUM – is powering the latest innovations in the search experience. The traditional typing of queries is gradually becoming a smaller part of this experience as Google further expands into multimedia (audio search, image search, etc.) and content exploration – something we’ll discuss in our next trend.
In Google’s own words, this multisearch experience is moving “beyond the search box” where people can find inspiration all around them. If they hear a song they like, they can ask Google Assistant to identify it.
They can even hum a tune from memory and ask Google to identify it for them.
When Google announced MUM back in mid-2021, it teased a new search experience that would allow users to combine images and text queries using Google Lens.
Let’s say someone sees an item of clothing they
like in a magazine or an ad while they’re usa lists out and about. They can use Google Lens to take a quick snap and Google will find similar products available through Google Shopping.
Taking this even further, users might see a shirt in a store and really like the pattern. The only thing is, they’re not interested in a shirt but like the idea of socks with the same or similar pattern.
All they need to do is take a picture of the shirt, add a search query like “socks with this pattern” and Google will try to find socks with a similar look.