Why you should send follow-up emails
Follow-up emails allow you to reconnect with one or more prospects after a lack of response. So far, you’re following me!
Follow-up emails are a central How to write the perfect part of your lead acquisition strategy and should not be neglected.
Let’s take a look at the various benefits of sending follow-up emails.
1 – Building gradual trust with your prospect
When you send your first sequence of highly personalize cold emails, you create an almost intimate bond with your prospects.
A lack of reply can be very disappointing. However, you should know that the link between you and your prospects is not broken.
Sending good follow-up emails allows you to re-launch and warm up your campaign. Yes: a lack of Egypt Phone Numbers response does not mean that your prospect isn’t interest in your service or product.
Sending a follow-up email is actually a new opportunity to reinforce the link with your prospect. Keep in mind that gradually building trust with your prospect takes time and investment. However, once that bond is established, it’s stronger than ever. That is achiev through what we will explain below.
2 – Staying in their minds
Sending follow-up emails after no response also allows you to stay in the minds of your prospects.
Many prospects don’t answer because:
They haven’t had time to formulate a response.
Are hesitant to contact you.
They simply forgot to respond, it happens.
You didn’t send your cold email at the right time. Your leads are sometimes (very) busy.
Sending a good follow-up email allows you to remind your prospect that you are here for them. This way, you How to write the perfect remain present in your potential lead’s mind, without overdoing it. A good follow-up email guarantees that you will not be forgotten, even if your prospect does not need you at that very moment.
3 – Increasing your conversion rate
The goal of your follow-up emails remains the same as your initial cold email: to convert your target!
Your follow-up emails, if well Australia Phone Number List written, are additional opportunities to increase your conversion rate. A lack of answer does not mean that all is lost. On the contrary!
4 – Standing out from your competitors
Yes: sending perfect, well-target follow-up emails is a powerful weapon to set you apart from your competitors. Far too many salespeople neglect follow-up, or just send one or two follow-up emails.
But not you, because YOU are the solution to your prospects’ problem. And YOU don’t give up.
