By ProBlogger Facebook and Instagram Ad Expert Angela Ponsford.
With over 400 million active aleart news users and a higher engagement rate than Facebook & Twitter, Instagram has quickly become one of the most popular social networks.
And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March.
Many bloggers are active on Instagram, but not many have taken the plunge and tapped into the amazing advertising opportunities that Instagram offers. For as little as $1 per day you could be advertising your latest blog post in the Instagram newsfeed, and getting more clicks through to your website.
And because. Instagram is owned by Facebook. You’ll be using the targeting power of one of the biggest consumer databases on the planet!
In this post I’ll show you how to set up your first Instagram ad and how to look at the results.
Getting Started
Before you get started you’ll need to have the following in place:
- A Facebook Page & Ad Account
- Instagram ads are set up from within Facebook
- An active Instagram account
- You can run ads on Instagram updated 2024 mobile phone number data without an Instagram account, but I don’t recommend you do that. People are already wary of seeing ads and if they try and click on the Instagram account name and realize that it’s not even an active account they’ll be even more suspicious of the ad and less likely to want to interact with it
- An image or video
- 1080px x 1080px for a square image
- 1200px x 628px for a landscape image
- A video up to 60secs long
Step 1. Link your Instagram Account to your Facebook Page
There’s a slightly different method Interaktiivse sotsiaalmeedia keskmes on mehhanismid depending on whether you’re using Business Manager or the regular Facebook platform.
For regular Facebook Pages: go to your Page and click on ‘Settings’ at the top, then ‘Instagram Ads’ then ‘Add an Account’. A lightbox will appear and you’ll have the option to ‘Add an existing account’ or ‘Create a new account’. If you already have an account you can put in your name and password and press confirm.
If you’re using Business Manager: go to your Business Manager Settings, and choose Instagram Accounts. Put in the login details of your Instagram account and click ‘Next’. Then you’ll have to link your Ad Account with the Instagram account.
