This is a more acceptable option. The quality of a lead is determin by its “warmth”, that is, the willingness of the person whose contact information was obtain to make a purchase. By attracting less interest people, you can not only maintain the sales volume at the current level, but also increase it, but for this it is important to always keep in mind the labor costs of the sales department. At a certain point, the cost of attracting, which consists of the cost of the lead and the cost of the sale, will equal or exce the profit from the transaction. It turns out that it will not be possible to
Constantly work according to this algorithm.
For example, even the coolest marketer will not be able to say with 100% certainty when Pavel will decide to buy a new car. Some phone number library will see that he recently did a major car repair and assume that this will be follow by a desire to get rid of the problematic car. Others will count the car’s mileage and draw conclusions bas on this data. There are also those who will monitor Pavel’s interests relat to children, trying to understand whether he plans to expand his family and, accordingly, buy a more spacious and reliable car. All these hypotheses have a right to exist, but in the end they mean nothing, because even Pavel himself does not know when he will ultimately decide to change the car
There are two dental clinics. One offers a seemingly advantageous promotion ” Air Flow teeth cleaning for 1000 rubles for new clients.” During the procure, dentists actively convince patients of the neglect condition of their teeth and the ne for urgent treatment. Subsequently, patients may find out that the procures were unnecessary, they spent money, receiv unnecessary intervention and, possibly, damage to health. In the future .
Many refuse to visit this clinic and do not recommend it to friends.
Another clinic immiately broadcasts its how do you know if you need to do smarketing? main value – care for the health of patients, focus on maximum preservation of teeth, refusal to impose unnecessary procures. The cost of Air Flow cleaning in this clinic is at the market level of 3,500 rubles. The backbone of patients are people who have been coming here for more than 10 years, recommend the clinic to their friends because they are close to its values and they trust the doctors.
It turns out that in order to agb directory effectively use your marketing budget, you ne to get every Pavel to click on an ad for the sale of new cars, and in conditions of low trust in brands, you can do this only by stopping selling head-on, starting to offer something valuable for free instead and broadcasting your values, meanings and beliefs. This way, you can gradually build trusting relationships with buyers and enjoy the effect of the so-call paradox of trust:
