Why do Internet users decide to read an article? Quite simply because the title managed to attract their attention! An element that should not be overlooked in a context where competition is tough in the blogosphere. Indeed, what is the point of writing the most beautiful of articles if it is to graft on a bland title devoid of attractiveness?
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So, how do you increase your phone number library click-through rate with an article title? What are some tips for creating catchy and irresistible article titles? Here are 7 tips!
1) The power of the word “free” in article titles
In the marketing world, the word “ free ” has long been a proven hit with customers. So if you want to increase your click-through rates, consider including the term in your article titles.
By the way, expressions like “ money back guarantee ” or “ discounted prices ” are in the same register. Use them generously if you want to improve your conversion rate .
2) The use of a testimony
This is a trick that is rarely used by companies, but it turns out to be very effective in increasing the number of clicks. The principle is simple: replace the title of your article with a customer testimonial.
So, instead of writing an article nii köitvate kui ka seo-sõbralike pealkirjade title like “ Discover our discounts for your back to school! ”, how about “ I saved 50% of my school budget thanks to you ”. This gives Internet users the impression that they could miss out on good deals by not clicking on your link.
Be careful, however, not to include a testimonial that is too long in your title tag. Otherwise, Google will have to truncate it and you risk not arousing the interest of your targets.
3) Use a number in article titles
It’s not new: using numbers in an tw lists article title is likely to pique the reader’s interest. On the one hand, because numbers make it easy to jump from one paragraph to another. And on the other, because Internet users know what to expect when they see a number. However, avoid using numbers higher than 20 as much as possible. And for good reason: readers don’t want to spend an eternity reading your article.
4) Offer a solution in the title
This technique only works if you identify your targets’ problems so that you can offer them solutions.
Here is a concrete example:
- Title 1 : Increase your muscle mass
- Title 2 : Gain muscle mass with…
By choosing title 2, you will have a better chance of getting a high click-through rate. And for good reason, it immediately provides a clear indication of the solution that can resolve the problem encountered by the Internet user.
5) Pay attention to the SEO aspect
For your article to get a good click-through rate, you obviously need to be visible on search engines. And for that, inserting keywords in the title is essential. However, this technique can be a double-edged sword. A title stuffed with keywords can certainly appeal to search engine algorithms, but it risks scaring away the reader . So, to appeal to both Google and Internet users, it is best to use an “ SEO clickbait title ”, which brings us to the next point.
6) Do you know what clickbait is?
Clickbait, also known as “ Putaclic ” (or click whore ), are article titles that aim to attract Internet users by giving a shocking revelation or an interesting statistic. Its ability to arouse emotions (negative or positive) allows it to obtain countless clicks and shares on social networks. Sexy clickbait , nostalgic clickbait , touching clickbait , clickbait that surprises … In short, the variations are plentiful. If you are looking for examples of clickbait title phrases most shared on social networks, click here or there .
