Creating content without keyword analysis will not benefit your site in any way. Your content will not be listed on the search results page as you want and your site’s traffic will be low. Choosing the right keyword will make your site’s ranking on the search results page meaningful. I would like to remind you that our main goal here is to create pages that serve the right audience rather than getting visitors. Then the visitors will come anyway.
Keyword analysis should consist of words or phrases that make sense of your site’s content. This allows search engine bots to make sense of your content. You may encounter keywords in more than one way. First of all, I want to touch on this part.
Short-Tail Keywords and Search Volumes
The search volumes of short-tail keywords, which are called short-scale keywords, are quite high. In addition to the high search volume of these words, the level of competition is also strong. This is why businesses take a step back when choosing short-tail keywords during the keyword analysis process. You compete with many authoritative sites and want to be listed on the search results page. For example, let’s say a company that sells shoes wants to focus on short-tail keywords in keyword selection. If it wants to be listed in the word shoes and get traffic from this word, it is highly likely to encounter the following scenario.
keyword analysis1
As seen above, the search volume of the word shoe is 133 thousand and it is a short-term keyword with high competition. It is quite difficult for a site that has just entered the sector to achieve the desired conversion as a result of targeting this word. This is because the competitors in the sector are usually e-commerce sites with an authoritative structure and are known by users. If you are a new site, focusing on the long tail keyword analysis strategy that I explained below will allow you to achieve more conversions.
Long Tail Keywords and Search Volumes
Long tail, which is referred to as long-scale keywords, is seen as an opportunity created by users. Here, you can direct your work by doing long-scale or medium-scale keyword research. Their search volumes are much lower than short-scale, or short-tail, keywords. However, long tail keywords include words that will create opportunities for you and your site. The vast majority of site owners who see the opportunity here focus on their work specifically on long tail keywords.
keyword analysis2
With the long tail keywords you use on your site, your visitors will be more interested in your content and in this case, your conversion rates will increase. The reason for this is that the user who wants to find relevant search results does not include enough long tail queries. You can also be on the first page of the search results page with long tail keywords, and you can even be a site that wants to be in the first place.
A user looking at long tail keywords may have a thought due to the low search volume. However, these search volumes change from month to month. The search volume of the long tail keyword that you are looking at, which has a search volume of 100 how to build telemarketing data per month, may decrease or increase. At this stage, we recommend that you proceed with the right strategy and planning. The most important point you should pay attention to is the competition level of the long tail keyword. This level is usually divided into three as low, medium and high. Choosing low words here indicates that your competition with other sites will be a little easier.
LSI(Latent Semantic Indexing) Words
To elaborate a bit more, Google bots notice that some words are often used together during the indexing process and that these words meet the needs of users even though they are not the most used words on the page, and they see the words as a semantic a og den anden halvdel ser version link. When one of the words connected by this semantic link is searched, it shows that page even if the searched word does not appear on the page because there is a semantic link. We understand the importance of LSI words more here.
The best example of LSI logic is given as follows. In a text written about gold, we need to add content that explains the definition of gold. For example, let’s use the expression “Yellow precious metal”. It will give the signal to search engine bots that the relevant page is paying attention to LSI-related topics, and it will provide positive signals that there is content that can respond to the search for “Gold”. About the LSI technique Click for detailed information.
What Words Are Users Searching For and Keyword Identification
You should ask yourself how your target audience will search for products, services or information. Answering this question is an important step for your keyword research. I would like to talk about the work you can do to easily answer this question.
Keyword Detection with Google Suggestions
One of the most practical and successful methods for keyword determination is the suggested terms in searches made through the Google search engine. Let’s type the word “men’s shoes” as our keyword into the search results page and look at the suggested words in the list that opens below.
keyword analysis4
We can see the words suggested to us by using the autocomplete feature in men’s shoe searches. The words here can match the words you have previously determined. Because Google shows the most searched results by users here.
keyword analysis5
When we type the keyword, we see some changes aqb directory in the result that appears and the current result. Let’s keep the suggested words in the same excel table.
Let’s take a look at the results by adding the relevant symbol in the middle of our keyword with another search.
keyword analysis6
Finally, in this method, we add the relevant symbol in front of our word men’s shoes. Let’s add these words to our excel table.
keyword analysis7
Additionally, when we search for men’s shoes, Google offers us some suggestions in the men’s shoe related searches section at the bottom of the page.
keyword analysis8
As you can see above, we used Google suggestions to determine keywords. When we examined all these methods, there were many words in our excel table.
