The inbound marketing methodology is applicable to all types of companies… and not only to companies, but also to non-profit entities .
In recent years, the social marketing sector (dedicated to promoting NGOs) has experienced great growth. Great news for everyone! And here’s another one: you don’t need to have big budgets to promote an NGO or charitable cause through inbound marketing.
Do you want to improve your
SEO positioning in search engines with the most up-to-date techniques ? Click here and download our free ebook
How to advertise in non-profit companies
Inbound marketing and social marketing
The inbound marketing methodology is very appropriate for NGOs, since How to Build Phone Number List we are looking for is to attract people who are already interested in a specific topic or cause.
The difference with commercial marketing is that instead of closing a sale
What we are looking for is for the user to collaborate with the organization.
Inbound marketing offers many advantages for organizations that do not have a large budget
Reduced costs . Of course, all marketing requires time and resources from the organization. But in Phone Number database marketing we are not paying to occupy space through ads, so the costs are lower.
Better positioning
By focusing on organic and content-based marketing, we will help the organization’s website climb positions in Google.
More traffic. Thanks to this positioning and the creation of quality content, we will get users to go to the brand organically.
5 tips for marketing NGOs on a small budget
Apply for a Google Ads Grant . Google Ads offers in-kind funding to nonprofit organizations through its Google Ads Grants program . If you meet the program requirements, you can receive up to $10,000 per month in Google ads. A fantastic resource to increase the visibility of your organization.
Create organic content
Content marketing is a long-term investment, where you are generating more and more traffic and more materials so that interested people can share your cause.
Encourage users to share content about your organization . One of the benefits of marketing for NGOs is that users are always more willing to share for a good cause. You can take advantage of this by launching contests and campaigns based on hashtags that encourage users to participate by uploading their own images.
Take advantage of the virality of World Days
These types of dates generate a lot of visibility on social networks, so they are an excellent opportunity to spread your organization’s message.
.
