Interactive content is able to make a big difference to a company’s marketing and sales strategies. Due to the sheer amount of possible shapes and forms it can take, different businesses can use it to reach even the most specific goals.
Roland is a Japanese manufacturer of electronic whatsapp number database musical instruments, which range from synthesizers to electronic drum sets. They were able to use interactive content to push a specific product to more customers by delivering a quality and immersive experience within their eCommerce.
Would you like to learn more about their approach? Then, read below!
- How Roland managed to sell out a stalled product with interactive content
- How interactive content and Ion make all the difference
The main challenge faced by Roland was to allow its eCommerce to provide customers with the same experience as being inside a physical supporting collaboration and communication musical instrument store. This means being able to get to know the products up close and be sure of their quality.
At the same time, the company need to focus its efforts on moving a specific product, which was the VAD306 electronic drum set. So, both cameroon business directory challenges were combin into an interactive content experience focus on informing and starting conversations with the audience.
The result was a landing How Roland
Page focused exclusively on the VAD306. When scrolling the page, the visitor has the opportunity to click on various points on the product image to learn more about its technical specifications.
In other words, the experience is equivalent to visiting a store and running your fingers over the product, getting to know each of its details. At the bottom of the page, it is possible to expand this sensory experience with videos of the VAD306 set in use by drummers.
How interactive content and Ion make all the difference
Roland used interactive content as a way to approach its audience in a very innovative way by delivering value through an experience focused on its specific product. All this was possible thanks to the use of Ion, which is Rock’s tool focused on creating and organizing interactive content.
Then, it is important to detail how each Ion feature, and Rock’s input, were valuable for their success. Check out more details below!