On which the company began publishing video tutorials on makeup in 2012. The format turned out to be extremely popular, so the channel quickly gained an audience, and the number of views began to count in the millions. Of course, other social media were quickly connected and also began to quickly gather an audience. Today Charlotte Tilbury on social networks is: over 8 million followers on Instagram, TikTok, YouTube and Facebook; more than 11 thousand posts and reels; about 3 thousand posts on Instagram in the last year alone. In this regard, the brand’s performance is simply colossal.
This really impacts audience engagement
Communication opportunities, and customer engagement. It is also Email Marketing List worth noting that the brand is now present on all major social media platforms, but Instagram remains in first place. This is where Charlotte Tilbury receives the most interactions with 9.1 million. This compares to 6.1 million on TikTok. TikTok videos are truly engaging and do a great job of engaging audiences. And this is typical for many brands. Expert commentary We see that the Charlotte Tilbury brand is very focused in its advertising on the video format. This includes videos on Instagram and Facebook, and, of course, TikTok and Instagram Reels. About 90% of all content is videos. And only 10% are images. In addition, Charlotte Tilbury’s digital store also places an emphasis on video, demonstrating its products and their use on models.
This is an excellent and effective strategy
And, in my opinion, for brands with a strong visual component, the ZNB Directory video format is an ideal option. Ksenia Khomenko, Head of SEO Elit-Web You don’t need to do deep analytics to know that Charlotte Tilbury’s strategy is working. It is now the most popular cosmetics brand on Instagram. Creators have already mentioned it more than 9.1 thousand times in the UK and 50 thousand times worldwide. The company is confidently ahead of its main competitors: NARS Cosmetics and MAC. ? The most important thing is the unique experience that helps Charlotte Tilbury stand out from others. And videos, lessons, master classes, events and other activities draw even more attention to the brand. Don’t forget to regularly involve famous people and influencers in the implementation of your marketing strategy.