The rule-free era of email sending is over. Gmail’s sending rules changes coming in late 2023 are a major milestone in making recipients’ inboxes cleaner and safer.
It will become increasingly difficult for companies to continue filling customers’ inboxes with promotional newsletters, email marketing, offers, promises, etc. and expecting their potential customer to simply accept these emails.
Why Are Changes to Gmail’s Sending Rules Necessary?
According to IT nurse database company AAG , approximately 3.4 BILLION SPAM messages are sent DAILY .
In 2022, over 48% of emails sent were spam.
This high volume of spam poses a major security threat and reduces users’ confidence in their inboxes.
New Authentication Requirements and Spam Prevention
In late 2023, Google and Yahoo will officially establish new requirements for bulk email senders. The changes to Gmail’s sending rules include marketing strategies for summer requirements for domain authentication and spam prevention.
Some rules only apply to companies that send more than 5,000 messages per day to Gmail accounts. But others are mandatory for everyone.
In this article we will list the rules that we must all follow regardless of the daily volume of shipments.
- The Importance of Domain Authentication
- How to Follow the New Gmail and Yahoo Rules?
- How is Pcontrol adapting to the new changes?
The Importance of Domain Authentication
Businesses need to use a dedicated barbados businesses organization that they control to show they are trustworthy and improve brand recognition.
Sender authentication using DKIM, DMARC and SPF is very important.
This technology allows the sender to prove that they own the domain from which the email was sent by adding a digital signature to the email header.
How to Follow the New Gmail and Yahoo Rules?
To adapt to the changes in Gmail and Yahoo’s sending rules, businesses should improve their email sending strategies. Some recommendations include:
1 – Cleaning Emails from the List
If your mailing list hasn’t been for more than a year, stale addresses can negatively impact your delivery metrics.
Regularly clean your email lists by removing uninterested contacts, contacts that experienced errors or failed email deliveries, to maintain a healthy sender reputation.