Today, half of the people who influence purchases in the B2B purchasing process are between 18 and 34 years old (source: Google / Millward Brown). This means that these people fall into Generation Y and Z. But no other generation is changing the demands on marketing as much as Generation Z.
People of Generation Z Marketing are digital natives. While social media was something new for Baby Boomers and Generation X, it is part of everyday life for this generation. They grew up with messaging, video content and influencers. This generation spends more time on social media than on traditional television (source: Horizont). In addition, environmental protection and sustainability are more important to this generation than any other generation before.
Therefore, every B2B company
must ask itself the following questions: How differentiated do we want to address our target groups and the respective target persons? How phone number library do the motives of Generation Z Marketing change the buying personas in the purchasing process? What information needs does Generation Z have for websites, shops and content channels such as newsletters, social media and messaging services?
The big challenge is therefore to adapt communication to the needs of different generations and to harmonize it within the target groups of B2B brands.
AI-driven marketing
AI-driven marketing refers to the use of artificial intelligence (AI) in marketing strategies to enable data analysis, automated decision-making, and personalized interactions with customers.
By using AI technologies, B2B and B2C companies can improve their marketing effectiveness . This is possible by gaining better insights into customer needs and preferences and creating personalized offers and campaigns. Some examples of AI how to use your own router with verizon fios application in marketing include automating email marketing campaigns, optimizing ad placements . And developing chatbots for customer communication. Overall, AI-driven marketing enables companies to increase their marketing efficiency and build better relationships with their customers.
69% of respondents say they are open to using artificial intelligence . AI as long as it improves the customer experience. And 57% trust that companies use AI in an ethical way.
In addition to the above-mentioned applications
The use of artificial intelligence (AI) is particularly suitable for the creation of texts and graphics. AI can support the creation of graphics and texts in various ways. There are four main areas of application for AI in marketing creation . (1) AI algorithms can be used to create generative designs based on predefined parameters. (2) AI models can be used to generate images and texts based on specific topics. (3) AI models can be used to automatically recognize and categorize texts and images. (4) AI models can be used to automatically merge texts and images.
Overall, the use of AI in the creation of graphics and texts enables companies to automate their work processes and work faster and more efficiently, while at the same time improving the quality of the content created. Generation Z Marketing Disadvantages of AI-driven marketing can be the potentially high costs, lack of data protection, lack of human belgium numbers evaluation and dependency on technology.
The opportunities of artificial intelligence in marketing can be enormous. However, it is important that companies carefully weigh the advantages and disadvantages of AI-driven marketing before deciding to do so and take appropriate measures to minimize the disadvantages.