Having a mobile application on different types of devices will give you the opportunity to manage your advertising campaign on the go from anywhere in the world. This is a great option for account managers who are often out of the office, but ne the ability to manage their accounts in advertising campaigns.
Following in Google’s footsteps, Bing Ads roll out expandable ad text in October 2016. Of course, Bing had been testing the feature for a while, starting testing back in August. But now, all advertisers can use expandable ad text in their campaigns.
Bas on Bing’s claims
These expandable ad units will work the same across all device types, giving advertisers ig data complete freom to write effective ad copy with compelling calls to action that will drive as many conversions as possible.
Bing also made this as simple as possible for advertisers so that they could choose several ways to implement this functionality.
Many marketers have already benefit greatly from what they learn with Google’s expandable ads and are now applying that knowlge to their Bing Ads campaigns.
But Bing itself recommends that advertisers continue
To run standard ad campaigns in parallel with expandable ones to eliminate the risk of jeopardizing the entire campaign as a whole. In this case, marketers can test expandable ads and standard ones, checking their performance on the audience and identifying which works better.
Just recently, Google revis the end date for standard ad campaigns mobile lead to January 31, 2017. Bing made a similar move, but assur its users that it would continue to use standard campaigns in the first quarter of 2017.
General budgets
In October 2016, Bing gave marketers the convenience and flexibility of shar budgets. This means that advertisers have the ability to run multiple campaigns under the same budget. Keep in mind that with a shar budget, Bing will automatically adjust how your budget is us to improve ROI.
A shar budget eliminates the time spent setting up and calculating design sms marketing campaigns for healthcare providers each campaign budget. This option can be beneficial if you want to manage just one budget that can be us by all campaigns, or if you want to ruce the time spent manually calculating each budget across a large number of ad campaigns. Or if you want Bing Ads to ristribute campaign budgets so that everyone works together.
Good news for mobile marketers: the battle for mobile user Extended advertising retention is not lost. Installs alone are not enough to bring an app to the top of the store search results – now mobile engagement and retentiExtended advertising texton have become some of the most important metrics for app store optimization, or as it is also call ASO (app store optimization).