Evergreen Distribution Too many great articles fade into obscurity after one post. Don’t let that happen here. Here’s how to squeeze long-term value from your masterpiece:
Set Up a Content Loop System Evergreen Distribution
Once posted on your blog, plug the article into a recirculating promo calendar:
- Repost across social every 30–60 days using different snippets or formats
- Add it to email footers, welcome sequences, or onboarding emails
- Feature it on your website homepage or as a pop-up resource
This keeps it alive in front of new readers constantly.
Use Content Syndication Platforms Evergreen Distribution
Push the article out via external channels:
- LinkedIn Articles
- Medium
- GrowthHackers, Zest, or Reddit communities (e.g., r/marketing, r/entrepreneur)
- Industry newsletters or content roundups
Tailor the opening slightly for each platform and always link back to your site.
Run Retargeting Ads With Lead Capture Hooks
Repurpose the content into a gated PDF or checklist. Then:
- Promote the article via low-cost retargeting ads on Facebook/LinkedIn
- Use a lead capture page to offer a downloadable version
- Follow up with a nurturing job function email database sequence (like the ones you’ve just written about!)
Result? The content now fuels your automation workflows.
Use as Sales Enablement Collateral
Equip your sales team (or yourself) with:
- A “cheat sheet” version for prospects
- Email templates that link to specific workflows
- A reason to follow up: “Saw you were exploring automation—this guide might help…”
Great content builds trust when it’s shared at the right moment.
Transform Into a Lead Conversion Pathway
Use this article as Step 1 in a funnel:
- Step 1: Blog post → CTA to guide download
- Step 2: Guide download → email sequence
- Step 3: Email sequence → demo or consultation offer
- Step 4: Sales-qualified lead 🚀
This turns your content asset into a system securing phone data during transfers or migrations for delivering real business outcomes.
- Create a bonus checklist, swipe file, or worksheet version of the 5 workflows.
- Gate it behind a signup form: “Want these 5 automation workflows as plug-and-play templates? Download the toolkit.”
- After signup, send a welcome email with the toolkit.
- Add a few personal-style emails: stories, use cases, engagement prompts.
- “Reply if you’d like help mapping your own automation stack.”
- Or link to a lightweight quiz, webinar, or diagnostic tool.
- Use behavioral tags to taiwan lists
- score interest: downloads, email clicks, etc.
- Pass qualified leads to sales or offer a 15-min consult via Calendly.
Let’s Turn This Into a Plug-and-Play Toolkit
Here’s what your Automation Workflows Lead Gen Kit could include:
| Asset | Format | Use Case |
|---|---|---|
| Workflow Checklists | PDF / Google Doc | Lead magnet download |
| Drip Email Template Pack | Google Docs / Notion | Bonus CTA—Email sequence inspiration |
| Lead Scoring Model Template | Google Sheet | Add-on content to drive deeper value |
| Quiz: “Which Workflow First?” | Typeform or Interact | Engage and segment leads |
Offer it as a freebie inside your blog, in your email PS lines, or even as a LinkedIn DM hook.
Bonus: Build a Swipe File of Real-World Workflow Examples
As a long-term brand-building play, start collecting automation examples from top companies:
- What flows do successful SaaS firms or agencies use?
- What copy do they send?
- What CTAs convert?
Create a “Vault of Automation Workflows That Work” and offer exclusive access via email subscription. That’s content-as-lead-magnet on steroids.