The main objective of every company is to win over the customer with its product or service, and to do so, the first step to take is to empathize with consumers . We will achieve this thanks to the Design Thinking methodology .
Users have become the center of all strategies, which has made this methodology essential in , which have had to specialize in UX/UI design to remain competitive in the market.
What is Design Thinking and what are its phases?
Design Thinking is a design methodology focus on problem solving through innovative solutions. Its objective is to solve customer problems by identifying the real nes of each one, without forgetting that there may be different types of customers for the same product, which means that innovation and creativity must always be present.
The reasons why more and more companies decide to implement Design Thinking in the development phase of their products are the following:
- Examine and verify whether the product really fits the consumer.
- It generates empathy and favors brand positioning .
- It is key when it comes to attracting partners and investors .
- It serves to create new Startups.
- Solve problems creatively.
departments such as design or creativity
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2. Define
This involves identifying a focus on which to concentrate the action after the conclusions drawn from the previous phase. If it is not identifi correctly, it will be impossible to arrive at the appropriate solution. To avoid errors, it is necessary to ensure that all the necessary information is collect in the first phase.
3. Ideate
Once we have identifi the problems and nes of the clients, we must begin to devise solutions . To do this, we can use various choosing the best font for your website: more than just … techniques such as co-creation, the decision matrix or brainstorming , which is one of the best known due to its effectiveness. This is bas on a creative group process that encourages participation and validates all the ideas that arise.
4. Prototyping
In this phase we will proce to materialize the ideas that have arisen previously. Prototyping is bas on creating a “mini” version of the product, which will avoid having to make a large investment before knowing whether the product really solves the clients’ problems or not.
Launching a new service or product on the market without having gone through this phase entails running a very high risk.
5. Evaluate
Once we have the prototype, we must verify its functionality . To do this, we will present the product to the clients, who latest bulk sms will give us the keys to knowing what to do.
The key to this phase is to listen, take notes and rectify . We must not forget that no matter how good your idea may seem to you, it will be the client who decides if he likes it.
There are four types of prototypes if we differentiate them by their design , and they are the following:
1. Sketching : This is the first sketch on paper . It is done in the early stages when we are still far from the final product, as it is the prototype that allows for the greatest number of changes.
2. Wireframes/Low-fidelity prototype : focuses on the design. In this prototype we will see the previous sketches but a little more detail .
3. Mockups/Mium-fidelity prototype : This is the most visual part and will therefore be more detail than the previous one. It includes fonts, content, colors…
4. High-fidelity mockup/prototype : This is us to validate the functionality and usability of our idea. Tests are carri out, we receive feback from users and we will analyse those elements that ne to be correct.
What is prototyping?
As we mention before, prototyping is making the ideas that have been generat a reality. As it is an initial version of the idea that has been generat, the prototype allows us to carry out a series of tests and evaluations that will validate whether it meets the establish objectives. To do this, it is essential to hold sessions with users in which they can test and give their opinion on the prototype.
The principles of design thinking for prototyping
From a Design Thinking perspective, prototyping is essential, as it allows us to connect with users and ruce the cost of possible errors.
Some keys to creating good prototypes are:
- Start with a sketch : This is one of the most effective and quickest ways to organize your ideas. If we have previously said that the prototype is an initial version of the product, the sketch will be an initial version of the prototype .
- Don’t get ti to the prototype : Prototypes are eliminat once they have fulfill their mission, so attachment to one may condition future work.
- Determine all the elements : We must have a clear definition of what we want to represent with the prototype, what problem we want to solve, what its function is…
- Keep it simple : At this stage, perfection is not the goal, so allocating a large number of resources to create a prototype will not be necessary.
- Take users into account : they are the ones who will decide whether the product solves their problems or not.
