It is ideal to work more towards these objectives and talk less about the product. On social media! for example! it is recommended that only 20% of the content be directed towards the product.
There is no shortage of content in the digital environment today! however! only quality content that truly adds value is what can transform a brand into a reference for the segment in which it operates.
Being a reference in your market niche means having your brand remembered when a certain subject is brought up.
Strengthens the brand and builds authority
People are more likely to do business with brands they already know and trust. Therefore! content marketing helps your audience become familiar with your business! as they have already come into contact with various special lead content produced by you.
This! in turn! helps your brand build authority on the topic at hand.
This way! in addition to remembering your company and having a positive reference about it! when this person needs to close a deal! they will choose your solution! and not that of a competitor that they barely (or even) know.
New consumption and behavior trends point
Demand from consumers to know better what they are purchasing! especially when the product is expensive.
Every relationship with a company is built before the customer industry email database completes the purchase. It begins with the problem discovery phase! then considers possible solutions and finally reaches the purchase decision after analyzing the cost-benefit and advantages.
In this sense! content marketing meets the Content can china numbers have two demands of potential customers at all these stages! not just at the beginning or at the end.
The idea is that the company! using quality content! takes the lead forward through the stages of the purchasing journey until the moment the deal is finalized.