How to implement OKRs to align strategy and increase sales results
How can we ensure that, even in the midst of an intensely competitive scenario, where aligning organizational strategy with sales […]
Digital Marketing
Digital Marketing
Digital Marketing
Sales professional of the future: how ai boosts sales performance
In recent times, there has been a lot of talk about the sales professional of the future : the one who will
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Practical tips on how to use these technologies to sell more
Artificial Intelligence ( AI) has revolutionized the way sales teams work, offering powerful tools to automate tasks, identify opportunities and make more
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How to structure and optimize sales operations in your company
Sales Operations, or simply Sales Ops, is an increasingly strategic area for companies looking to optimize their sales processes, increase
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How is the use of artificial intelligence transforming the training and development area?
Artificial Intelligence ( AI) has gained prominence in several sectors, and in the area of Training and Development (T&D) it is no
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How to create constructive tension with your customer
This was one of the conclusions reached by Matt Dixon and Brent Adamson, authors of the book “The Challenger Sale”.
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Stop losing sales due to customer indecision
How many times have you been close to closing a sale when, suddenly, the customer hesitated, pondered and ended up not making
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The importance of commercial consulting for saas technology companies
The dynamics of technology companies are changing. Until recently, the focus was on generating revenue and growing at any cost,
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Andzup revolutionizes B2B lead generation for advertising agencies
B2B lead generation In a world where markets are constantly changing and competition never sleeps, one question is at the
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Big data in companies | examples | how to implement
When we talk about Big Data, we usually think of examples of Big Data applications from large companies such as
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Big Data Marketing applications in digital marketing
Big Data and big data analytics have been helping marketing managers in their decision-making for a long time. But now,
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Operational marketing improvements through big data marketing
Operational marketing is the strategy we follow when we are about to execute the long-term strategy established by the company. It is the way