Digital Marketing

In today’s competitive business environment, customer retention is as crucial as acquiring new ones. Customer retention not only helps stabilize revenue but […]

When it comes to increasing a company’s share in the sector, two strategies stand out: market penetration and product penetration. Both are

How can we ensure that, even in the midst of an intensely competitive scenario, where aligning organizational strategy with sales

In recent times, there has been a lot of talk about the sales professional of the future : the one who will

Artificial Intelligence ( AI) has revolutionized the way sales teams work, offering powerful tools to automate tasks, identify opportunities and make more

Sales Operations, or simply Sales Ops, is an increasingly strategic area for companies looking to optimize their sales processes, increase

This was one of the conclusions reached by Matt Dixon and Brent Adamson, authors of the book “The Challenger Sale”.

How many times have you been close to closing a sale when, suddenly, the customer hesitated, pondered and ended up not making

The dynamics of technology companies are changing. Until recently, the focus was on generating revenue and growing at any cost,