LinkedIn and XING are the two most well-known social media business networks in Germany. Employees create profiles to stay in touch with each other and to exchange ideas. Employers, in turn, present themselves on company profiles in order to appear as attractive as possible. The platforms also offer great opportunities for B2Bs should rely companies. We will show you what these are in this article.
Have you ever thought about recruiting
Employees in B2B via social business telegram data networks? Most people will probably answer “no”. The reason is obvious: this form of personnel search is not yet very common in B2B. Nevertheless: the two networks have now become standard in employee searches. Anyone who wants to recruit employees with high potential should take a closer look at the social media networks XING or LinkedIn. High potentials are now even actively contacted and specifically poached. So that these employees can get an immediate impression, the company should present itself as attractively as possible with its profile:
The company profile – the flagship of your B2B company
Anyone writing an application today usually looks at the company’s social media channels first. In addition to the large social media networks how to link folders in obsidian such as Facebook, Instagram and Twitter, this also includes the business networks LinkedIn and XING. Here, B2Bs should rely in particular, users hope to find further information about the company and more information about the employees. This gives them a first impression and then they can decide whether they want to apply. The employer rating platform kununu, which was taken over by XING in 2013, is also used for research purposes. It therefore makes sense to put some thought into the design of the company profile and to keep the presence as attractive and up-to-date as possible. Anyone who wants to use the extended functions and create a kununu presence needs a paid employer branding profile. The monthly costs, however, depend on the size of the company.
To make sure your profile is attractive
It should definitely contain company belgium numbers information, useful information such as employee benefits, or pictures. This can significantly influence the opinion of potential applicants. However, maintaining content is time-consuming. B2Bs should rely Here you should weigh up whether enough users visit the site to make the effort worthwhile. If this is not the case, you can place advertisements on LinkedIn or XING.