And how an agency can niche down and find its clients on Avito, read in this article.
In 2025, Avito is a full-fledged platform for selling goods and services, including advertising. Alexander Gorbachev, founder of the advertising agency More Trafika and author of the course I Am an Avitologist, tells us how an agency can seize the opportunity, occupy its niche and attract clients to Avito.
Alexander Gorbachev, founder of the Avito is the number one advertising agency “More Traffic”:
“I have been working with Avito for nine years, five of which have been within the company, and now I have my own agency, where we set up clients’ advertising on the site and teach them the profession of an Avitologist. I will share my experience of how we manage to sell services for 40 million rubles a year and how an agency can find clients on Avito.”
Why Avito is the number one
Avito is the number one classifieds site in Russia. According to the platform, there are more than 70 million users. Contrary to popular belief, Avito has long ceased to be a place for reselling used goods: the total share of new goods on the site is 56%, and in the categories “Repair and Construction” and “Equipment for Business” it reaches 89%.
In addition, according to a study of service providers from Avito and ORO, every second customer of services in Russia uses the platform to search for providers – agencies should definitely take this into account.
For example, in August 2024, we received 600 target applications from 900-1000 contacts. Conversion to a deal is approximately 7%. Revenue is 1.6 million rubles with a budget of 300,000 rubles.
Promising niches to start on Avito
If you don’t yet understand what you can promote on Avito, take a look at the most promising niches:
- Car service, spare parts. Avito currently has a unique tariff for this category — CPA with payment for the target action: call or message, the cost of the target action is 45 rubles. That is, any car service not from Moscow (where the competition is the highest) can enter the site with a budget of 15,000-20,000 rubles and provide the sales department with applications.
- Any building materials, as well as utility rooms, palau business email list modular homes, baths, septic tanks. All this can be promoted using the pay-per-view tariff. Its peculiarity is that you place many ads at once (if necessary, in different cities) and pay not for the publication of each of them, but for the result – unique views.
- Vacancies. Here, there is a tariff with payment for target actions – responses from applicants. In this area, for example, we work with the bank “Tochka”, posting vacancies for sales managers. Among HR, there is an opinion that Avito is not a top platform for finding office employees, but our experience shows that such vacancies are also successfully closed through posting on the platform.
Also, some advertising agencies are niched in Avito is worker every two days the number onepromoting real estate and cars on Avito and, as experts, make good money on this.
I will also give you some unexpectedly interesting examples of businesses that we promoted on Avito:
- the largest manufacturer of diesel generators in the country – previously sold products through dealers and for the first time began selling at retail on Avito;
- security company;
- primary school;
- cardboard factory;
- scrap metal removal company.
As you can see, you can promote various categories of goods and services on the platform. It remains to understand how the agency can make a name for itself and attract suitable clients. Let’s figure it out.
How an agency can attract clients to Avito
Avito’s internal analytics show that more than 65,000 users enter hong kong phone number queries related to promotion services on the platform every month: “avitologist”, “avitologist services” and the like. These are near-target queries – entrepreneurs are looking for a contractor.