How is the use of artificial intelligence transforming the training and development area?
Artificial Intelligence ( AI) has gained prominence in several sectors, and in the area of Training and Development (T&D) it is no […]
Digital Marketing
Digital Marketing
How to create constructive tension with your customer
This was one of the conclusions reached by Matt Dixon and Brent Adamson, authors of the book “The Challenger Sale”.
Digital Marketing
Stop losing sales due to customer indecision
How many times have you been close to closing a sale when, suddenly, the customer hesitated, pondered and ended up not making
Digital Marketing
The importance of commercial consulting for saas technology companies
The dynamics of technology companies are changing. Until recently, the focus was on generating revenue and growing at any cost,
Digital Marketing
Andzup revolutionizes B2B lead generation for advertising agencies
B2B lead generation In a world where markets are constantly changing and competition never sleeps, one question is at the
Digital Marketing
Big data in companies | examples | how to implement
When we talk about Big Data, we usually think of examples of Big Data applications from large companies such as
Digital Marketing
Big Data Marketing applications in digital marketing
Big Data and big data analytics have been helping marketing managers in their decision-making for a long time. But now,
Digital Marketing
Operational marketing improvements through big data marketing
Operational marketing is the strategy we follow when we are about to execute the long-term strategy established by the company. It is the way
Digital Marketing
A short guide to a successful abm strategy – what is account based marketing?
ABM. ABE. ABX. The acronyms are growing in number. But the terminology doesn’t matter. What matters is the possibility, thanks
Digital Marketing
5 reasons b2b marketing and sales teams will grow faster in 2019
2018 was a year of trial and error around topics like GDPR, data integration, system automation, and marketing attribution models.
Digital Marketing
Priority engine named best account based marketing solution 2019 by siia
TechTarget, Inc. (Nasdaq: TTGT), a global news publisher and leading provider of B2B purchase intent data and IT marketing services,
Digital Marketing
Four content marketing trends to watch
A client recently asked our teams to provide insights into the innovations we were seeing in content marketing, lead generation,