Resources invested. What is being done wrong?
Historically, sales and marketing have been characteriz by a somewhat distant relationship. Smarketing is us to work with align objectives […]
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Calculating ROI is a fundamental factor in the life
There are many aspects to take into account, which is why companies like Cryospain do not hesitate to count on
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Do you know everything about ROI? Learn how to calculate it
4. FORMULA AND ROI CALCULATION Once we have been able to establish and identify the objectives and key elements, we
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Products Would Be Complementary To The Original
This strategy, called “ complementary selling ”, offers the customer a complementary product to the original product, which improves the
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Sales techniques that will ensure you a 33% commercial success rate
The differences between B2B and B2C sales come from one key aspect: the type of customer. The acronym B2C comes
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Digital transformation plan: B2B sector challenges for 2023
Download the complete Cryospain success story to learn how we developed. The digital marketing and sales strategy step by step
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Are you only relying on traditional marketing? Improve your results with digital marketing
1. Traditional marketing vs digital marketing By traditional marketing , we mean offline marketing, that is, communication with your customers
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How do you know if you need to do Smarketing?
Getting marketing and sales teams to work in alignment can make all the difference. The main goal of Smarketing is
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6 reasons why you are not doing your B2B strategy well
1. 6 reasons why you are not doing your b2b abm strategy right The B2B environment is a strategy on
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What is Smarketing and what are its benefits?
The key to an effective Smarketing strategy is to correctly categorize the leads obtained through marketing actions. This can be
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How to use automation in B2B sales
We all know that it is harder to maintain long-term, satisfying relationships with our customers than to win over new
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What are SQLs in Inbound Marketing? Filter your leads
brand trust dimensions Analyzing the five dimensions through concrete questions provides us with a complete and practical roadmap for building