TechTarget, Inc. (Nasdaq: TTGT), a global news publisher and leading provider of B2B purchase intent data and IT marketing services, has seen its IT Deal Alert Priority Engine™ platform win two 2019 CODiE Awards in the categories of “Best Account Based Marketing Solution” and “Best Sales
Marketing Intelligence Solution
The CODiE Awards, organized by the Software & Information Industry Association (SIIA), recognize companies producing the most innovative nurse database technology solutions worldwide. In France, Priority Engine is also a finalist for the Marketing Excellence Awards in the B2B category for a project led by Axway, a middleware solutions publisher. The winners will be determined in early July 2019, during the “Nuit de l’excellence Marketing” organized by Adetem, the national association of marketing professionals.
TechTarget’s Priority Engine is a SaaS platform
That provides direct, real-time access to the most active accounts and prospects ranked by their purchase intent and engagement level. Priority Engine digital transformation plan: b2b sector challenges for 2023 helps B2B technology companies improve the performance based marketing of their ABM strategy, increase sales productivity, and maximize opportunity generation. In particular, the platform provides signals on ITDM intent, the timeliness and relevance of their inquiries, vendor consideration, and the technologies installed in their companies.
Recent updates integrate multiple first-party insights
Such as the formation of the ideal customer profile (ICP. Direct engagement on a vendor’s website. And specific interactions that buyers have with cell phone number customer. Content and ads deployed on the TechTarget network. This data can significantly improve account prioritization capabilities and help companies more effectively reach and engage high-value accounts in their market.
“Priority Engine provides B2B marketing
Sales teams with the real, observed purchase intent they need to act with speed and confidence. Our deep account based marketing insights. Active named contacts, and intent-driven services enable us to achieve new levels of performance across demand generation. Automation tools, sales prospecting. Channel activation, and more,” said Michael Cotoia, CEO, TechTarget. “We are very proud to be recognized by SIIA’s CODiE Awards. For our leadership in ABM and intelligence for sales and marketing.”
The SIIA CODiE Awards have been recognizing
Excellence in marketing products for over 30 years and are the industry’s. Only peer-reviewed awards program. This year, 44 awards were presented for products and services deployed specifically for B2B software, information and media companies. TechTarget joins other notable companies recognized in this year’s awards, including: Red Hat, TIBCO, Adobe and Dell.
“The CODiE Awards have a long history of recognizing
The most innovative, high-impact products on the market, and the 2019 winners continue that great based marketing tradition,” said Jeff Joseph, President of SIIA. Congratulations to all of our winners.”
TechTarget is a particularly powerful produced
Delivered to marketers. This data is based on the depth of original. Decision-support content covering 10,000 unique IT topics across a network of more than 140 TechTarget technology-specific corporate websites and the company. suite of marketing and sales engagement services.