Impulse buying characterizes the shopping experience both online and offline. As? Let’s see it together. BY AZZURRA PAPALIA MARKETING Impulse purchase Table of Contents Ikea: the place par excellence for impulse purchases The Gruen effect by Ikea The layout: an obligatory path Olfactory experiences Bulla Bulla merchandising Online impulse buying and the shopping experience Conclusions Don’t feel like reading? Try listening to the article in audio mode Voiced by Amazon Polly Have you ever wondered what types of consumers you are? Are you driven impulse buying or do you book mostly rationally.
On the other hand
If you happen to make impulse Australia Phone Number List purchases, don’t worry., let him cast the first stone who has never left a shop with an unexpected purchase , which suddenly seemed urgent and necessary. This phenomenon has a name and it’s Calle impulse buying. It manifests itself both offline and online: let’s find out how! Impulse purchase Impulse purchase Ikea: the place par excellence for purchase a product not included in the shopping list. One of the brands that has best succeeded in this endeavor is the Danish brand Ikea. How? Taking advantage of what is caller the Gruen Effect . It is a marketing gimmick on which the design and organization of many shopping centers and. Specifically, it describes the moment when consumers feel immersed in an experience or environment that they forget why they entered in the first place. Result.
Shops is based
They tend to indulge in impulse Cambodia Phone Number List purchases more easily. In the case of Ikea, there are 3 elements that characterize the Gruen effect: fixed and long route, a single corridor with a surprising effect : no one knows which exhibition hall they are going to, unless they pay attention to the signs present, which minimally help consumers to orient themselves. Despite this, consumers are driven with curiosity to immerse themselves in a mysterious experience. the presence of a restaurant which, with its smells, encourages people to purchase and stay in the store Bulla Bulla merchandising based on the diversification of spaces, products, perfumes, colors and lighting and on inserting products in a different way than usual. Now, let’s see all the points in detail. Bulla bulla merchandising in Ikea stores.
