Is it a controversial message, do you think? That more blog articles on a website will mean more business? No, maybe not, or at least it shouldn’t come as a surprise. Let me try to explain why.
Searches (SEO) have a high conversion rate
In the SEO industry, it is generally accept that traffic from searches has a high conversion rate. People who search on Google and then click through to a website from a search are very likely to do what the website owner wants them to do on phone number library the site, i.e. traffic via searches (organic traffic) leads to more conversions than if you to example compares with different types of advertising (paid traffic). Examples of conversions can be filling out a contact form, downloading documents, finding a dealer, subscribing to the newsletter, requesting a quote or placing a direct order.
Unusual with instant conversions in B2B
The more content you make, the greater chance you have that the visitor will find what he is looking for on your website. That said, of course, it is not guarante that the conversion will happen immiately or on the same page as your blog post. Far from.
Especially in Business-to-Business, the path to conversion is usually several steps or “touch-points”, as we usually say. Often your blog articles are just the beginning of the prospective customer’s “conversion journey”. A trip that can last several weeks or even months. But when you get a visitor to your blog post, you have the chance to guide the person in question towards your goal with a Call To Action (CTA) that hints at the next step. For example via a link or a button; “When you read this, then do this” or “If you lik this, you probably also like this”.
The important search optimization work
Since it takes time and resources to faru ampleksan revizion de via tuta retejo por identigi teknikajn make blog posts (I estimate 3-4 hours each), I naturally want the articles to perform as well as possible on Google’s search results page (SERP). “My post just has to come up high on searches”. In order for this to become a reality, you ne to search engine optimize your posts and make sure you have done a thorough keyword analysis and all that. But there is another aspect as well, which can affect the placement of a blog article on the search results page.
Get “expert status” and thereby additional SEO benefits
Google talks about “authoritative au email list websites”, i.e. websites that inspire confidence and convey expertise in the field. Websites such as 1177, the Public Health Agency and Statistics Swen, have a good reputation and are count by Google as “authoritative”. Since such websites are trust, they can be rank higher. Content publish from this type of source is index more often, that is, includ more quickly on the search results page. They can also get better rankings on the search results page than websites that Google doesn’t consider to be experts in their field.
