Our case study today does not describe secret schemes or secret algorithms. Instead, we will show how, with the help of precise and thoughtful work, you can significantly improve How we brought a website the visibility of the site and reach a new level in results.
Website promotion is not always about redesign and quick preparation of tons of content. SEO is regular, sometimes routine work, careful correction of errors and the right steps at the right time.
About the client and tasks
SeverLesGroup is a manufacturer and supplier of sawn timber, working with both private clients (B2C) and large developers (B2B).
In June 2024, the company approached Demis Group with clear goals:
- increase the number of calls and orders;
- increase website traffic;
- get to the top for key queries.
But there were also difficulties:
- A site with a history – it was worked on byHow we brought a websitedifferent teams of SEO specialists, each with its own strategy.
- Stagnation – 44% of key queries were already in the top 10, but progress has stopped.
- Technical problems – duplicate pages, low speed, broken links.
- Aggressive competitors – bot traffic and manipulation of search results.
Market Problems and ChallengesHow we brought a website
A market where competitors never sleep
Selling lumber is one of the most difficult niches in terms of marketing and SEO. It can only be compared to such competitive and saturated markets as real estate, medicine and finance.
Imagine a market that operates only a few months a year. In this market, both large companies and small businesses sell the same thing, offer similar conditions and prices. kiribati business email list How do you stand out among hundreds of identical offers?
Strong seasonality is another feature of the niche that makes the work even more difficult. One mistake and the site fails just when customers need it.
And the most interesting thing is that this niche is not just highly competitive, there is a real war going on here, in which some companies use grey promotion schemes. For example, they wind up bot traffic to drown competitors and pull their sites up. This leads to the fact that even old, well-developed sites from the SEO point of view often freeze halfway to the top.
This is what happened with the SeverLesGroup project. Despite the old trusted site and the careful work of several teams of optimizers, as well as the owner himself, it was not possible to break through the 50% visibility ceiling in search. Each time, the promotion ran into a glass barrier, and growth stopped.
At Demis Group, we have been working with SEO for the company will be able to reduce risks 20 years. And during this time, we have learned not just to adapt to the market, but to anticipate its changes. Our strategies withstand competition, economic crises and any manipulations.
Lead generation in complex niches is a long transaction cycle, high acquisition costs, and a difficult audience. On March 12, at the webinar, we will analyze how to bring in quality clients from the first click and automate repeat sales.
Don’t miss out on key insights – register here .
Three steps to resultsHow we brought a website
SEO is not a magic pill. You can find hundreds of instructions on promotion: checklists, guides, schemes. Just take step by step – and there will be a result. But if everything b2c fax were so simple, anyone could land a plane, just by learning what each button is responsible for. But reality is more complicated.
True professionalism is not blindly following algorithms. It is understanding how each change will affect the entire strategy. This is what allows you to get stable results, rather than rushing from one hypothesis to another.