Baby food that everyone | zn business directory

The company’s management and the team of the flagship brand Baby food that everyone “FrutoNyanya” told what

principles and actions helped the company become a leader in its field

Sber Marketing , sbermarketing.ru

JSC Progress is one of the leading manufacturers of baby food, with products familiar to more than one generation in

Russia. Especially for the viewers of the MEDIA MIX Success Story section, the company’s management and the team

of the flagship brand FrutoNyanya told what principles and actions helped the company become a leader in its field.

Progress has been present on the domestic market for 35 years. Its flagship brand FrutoNyanya will turn 25 in 2025.

This is a long journey, during which the company has constantly improved and formed a reputation as a reliable

manufacturer of healthy food for children. Four main values help the company to this day: people, partnership,

development and responsibility. The participants of the issue emphasized that the approach to work at Progress is

The company’s plant is located in Lipetsk, where the latest new zealand business email list technologies are used to produce baby food that meets all

the requirements of Russian and international quality and safety standards. At the moment, the company’s production

portfolio includes 250 SKUs, and the plant produces 2 billion units of goods annually. The company’s experts noted

One of the main internal drivers of the company’s development there is the possibility of making commercial publications is the continuous striving forward and improvement of

what was yesterday. Today, over 150 types of products are produced under the FrutoNyanya brand, which are

presented throughout Russia and exported to various countries around the world. The leading role in positioning is

given to the quality of the products, their naturalness and food safety. And in the case of entering foreign markets, local

Thanks to this approach, the company

localizes 90-95% of export products.

Today, Progress products cover all categories of baby food, including breast milk substitutes presented under the

Infany brand. The company puts the interests of its customers first. To achieve this principle of human-centricity, the

company created a research hub with its own methodology — a separate issue is dedicated to it . The hub’s specialists

conduct evaluation product tests, comprehensive b2c fax opinion research, and concept screeners that help

accumulate and analyze various ideas for their effectiveness for the entire chain of business participants. The company

plans to expand its presence in various markets and release delicious new products for children and adults.

Natalia Medunova, CEO of JSC Progress

Daria Petrova, Director of Human Resources, JSC Progress

Olga Krasnikova, Director of the JSC Progress plant

Sergey Kirkin, Development Director of JSC Progress

Maria Kadantseva, Marketing and Development Director, Progress JSC

Baby food that everyone eats: the success story