It is obvious that the demand is high, and it is not difficult to sell clients promotion on Avito. And it is equally obvious that these clients need to be found right here – for example, Avito brings us 70% of leads, it is the number one advertising channel for agencies that specialize in the platform.
The rule is simple – if we can effectively set up advertising for We analyze demand and partners, we should be able to do it for our agency. To set up the process and get a good result, it is necessary:
Defining the target audienceWe analyze demand and
For example, for our agency, this is mainly small and medium businesses with an advertising budget of 100,000 rubles. To attract the right audience, in addition to general ads describing who we are and what our experience is, with cases and reviews, we create niche ads: “avitologist in the repair and construction category”, “avitologist for spare parts”, and so on. Ads targeted at a specific audience provide a lot of contacts and bring in more applications, this story works very well.
We take into account the moderation rules and category features
On Avito, each category has its own rules. For example, in the “Services” category, it is prohibited to post duplicate ads, but you can post the same ad in different cities. If you need to post in one city several times, you can use a life hack – ads from different performers (provided that your agency has several specialists).
We analyze demand and competitors
Avito’s “Demand Analytics” tool will help you study demand. Enter all the search queries you’re interested in, see if users are interested in them, and compare them from city to city.
Competitor analysis is carried out manually – it is enough to enter the highest-frequency query on Avito (for example, “avitologist”) and see how many ads there are for it in a certain city and how many additional promotion services competitors use for these ads.
We determine which region to place in We analyze demand and
When analyzing demand and competitors, compare different cities and determine which localities are most interesting for you to place your property in.
“Vas” in the table – VAS – additional promotion services to increase views
Based on this, you can initially target cities where demand is not the highest, but competition is low – this will help you get applications with a small budget. As the need for leads increases, you can go to larger cities where there is huge demand, but immediately set aside a budget for additional promotion.
We are forming a strategy for using Avito promotion services
When choosing promotion services, it is advisable to start from the strategies of competitors. If there are up to five
promotion services on the page with ads for your request, you can choose the cheapest one and at the same time gain a
foothold in the top positions, cover many settlements and receive applications. If competitors use from five to 15
promotion services, you need to strengthen your positions.
In the Avito personal account, the range of promotion niue business email list services is presented in the form of a slider: low competition –
leave the slider at minimum, high – set it further than the middle. I do not recommend turning it to maximum – in
particular, if you place several ads within one city, it is much more effective to apply a strong (but not the most
powerful) service to two ads with different creatives. This way, you will double the chances of being chosen as a
contractor, for the same money that you would pay for maximum promotion.
Packing the adWe analyze demand and
Don’t forget to add a USP to the main and additional photos, remember about niche – for example, “avito specialist in
spare parts”. Proof of competence (certified Avito partner), checklists as a gift, mentions of publications in the media will also come in handy.
I recommend using not only a high-frequency query in ad titles. without showing their full face There is a misconception that the title on Avito should
be a search query, and if it contains unnecessary words and symbols, it will rank poorly. In fact, you can safely add a
USP to the titles – for example, “avitologist with a guarantee.” This creates a new query, and the competition for it will
be significantly lower than just for the word “avitologist.”
Select a tariff and a set of services
In the category “Marketing, advertising, PR” on Avito there is a new tariff with payment for views: all placements are
free, and payment is made for actual views from potential clients (the cost of views depends on the subcategory and
city).
There is also the opportunity to work without a tariff, paying for the publication of each ad separately.
In addition to the tariffs, Avito offers service packages. hong kong phone number I recommend taking the maximum one to get the ability to
automatically load ads, disable competitors in the selection of similar ads, show the logo in the search results, and
much more – all this helps to attract additional attention, stand out from competitors, and encourage a potential client
to apply.
Case: 800 contacts with Avito monthly with a budget of 190,000 rubles — client case
The client is “Mister Septic”, specializing in the sale and installation of septic tanks in Moscow and the Moscow region.