First of all, we conducted an audit of the site and identified weak points:
- 200 pages with duplicate title;
- more than 1,800 pages with duplicate H1 headings;
- 70+ – with incorrect Description tag;
- 180+ pages for which there In total there were is no demand;
- 400+ broken links.
And these are only the high-priority tasksIn total there were
In total, there were more than ten items to be corrected, and each one contained hundreds or even thousands of pages. The scale seemed enormous.
We took the pages for processing point by point. First, we divided them into groups by categories and locations. And then we analyzed the potential increase in traffic for each page:
- We uploaded all pages to a table. We specified URLs, In total there were positions and impressions in search results, transitions and CTR.
- We sorted the pages from largest to smallest mauritius business email list by the number of impressions they already had.
- We selected those pages that already receive a lot of impressions, but at the same time their positions are not high enough. We started optimization from them, gradually moving down to pages with less potential.
We were able to achieve traffic growth inIn total there were
the shortest time and a stable increase in the future.
The table below contains detailed information about the main problems and measures that we proposed. Some of them have already been implemented, some are in the process, top 10% of professionals and ROLF is going to implement the most technically complex ones in the new site, without wasting resources on the old one:
3. Developing category pages
We analyzed which categories have the most impressions in organic search results and which of them are ranked in the top 10 search results. We made a comparative table of these categories with competitors. And we recommended how to optimize category pages on the ROLF website to increase their competitiveness:
- Add SEO-optimized content taking into account missing semantics.
- Regularly conduct On-Page optimization and hong kong phone number ensure that the page content meets the target audience’s requests and SEO requirements.
- Increase the number of products in categories.
Additionally, we moved these pages up in the search results using link building – we increased the link mass and improved its quality.