Last year Google announc! that it will be phasing out Google Analytics 3 (GA3), also known as Universal Analytics, in 2023. In a statement, it said “we will begin sunsetting Universal Analytics – the previous generation of Analytics.
When does GA4 take over?
All standard Universal Analytics properties gambling database will stop processing new hits on 1st July 2023, and 360 Universal Analytics properties will receive a one-time processing extension ending on 1st July 2024.
Google announc! in October 2020 the release of Google Analytics 4 (GA4), which is now the default experience for new properties and accounts. So anyone signing up to Google Analytics for the first time will be using GA4, as standard, but existing users have to switch over to the new experience.
Why switch to GA4 before July 2023?
The GA4 switchover introduces list of phone number is not that difficult as you think a fleet of powerful new features, including customer lifecycle and churn probability – advanc! features for data-driven businesses, right out of the box. So that in itself is a good reason to switch over to GA4 as soon as possible but there’s a more pressing reason to make the move now.
Google Analytics 4 doesn’t currently migrate your data over when you switch, which means you don’t have any historical data available when you move to the new version. If you move over to Google Analytics 4 now, you can run both your new and old accounts alongside each other and start collecting data in GA4 before the old version is phas! out.
For Google Analytics 4 properties
(non Analytics 360 version), retention usa lists of user-level data, including conversions, can be set to a maximum of 14 months. For all other event data, you can choose the length of retention:
- 2 months
- 14 months
The two-month retention period is always appli! to age, gender, and interest data regardless of your settings. When you increase the retention period it is appli! to data that you have already collect!. Large and XL properties are limit! to 2 months.