Every year brings new opportunities and challenges for search marketers and 2023 will be no different. If anything, the challenges feel like they’re mounting up after several years of uncertainty and no end in sight.
We all have to work a little harder to find the best opportunities in search marketing now and this will be even more true in 2023. So let’s take a look at the biggest trends that will shape the next year in search – and how you can turn these into wins.
What are the SEO trends we’re focusing on for 2023?
For this article, we’ve selected the top whatsapp number database five SEO trends we think are going to have the biggest impact. This includes a mix of what SEOs will be prioritising over the next year and some outside influences from the likes of Google and other technology giants.
- Technical SEO: Search marketers are spending more time on technical SEO than any other activity.
- Machine learning & AI: Breakthroughs from Google and other tech companies will have an impact.
- Inspiration everywhere: Multimedia search (text, audio and visual) will allow users to find inspiration all around them.
- Topic exploration: Google is placing more emphasis on topic exploration and content discovery in the search experience.
- Search data: Will help companies navigate uncertain times in 2023 and beyond.
At the end of this article, we’ll also quickly run through some of the other trends and talking points that will play a key role in 2023, even if they didn’t make our top five.
#1: Technical SEO leads the way in 2023
In the 2023 State Of SEO report why you should find the best products to sell on shopee published by Search Engine Journal (SEJ), SEOs say they now spend most of their time on technical SEO. In recent years, search marketers have often prioritised the more strategic aspects of SEO and content marketing while trying to keep up with the latest technology trends like voice search and chatbots.
However, professional SEOs have gone “back to basics while technical SEO leads the way”.
According to the report, SEOs are now spending most of their time on the following activities:
- Technical SEO (15.0%)
- SEO strategy and planning (13.5%)
- Keyword research (13.5%)
- On-page SEO (12.9%)
The SEO industry has an unhealthy usa lists habit of trying to hack new solutions and forgetting about the core essentials. The allure of cracking Google’s algorithm or coming up with the next strategic masterpiece is too much to resist, it seems. Unfortunately, none of this counts for anything unless you’ve got the essentials covered: technical performance, quality content, on-page SEO, etc.
Google started to place more significance on technical performance in 2015, starting with the mobile-friendly update. Since then, it has introduced ranking signals for loading times, secure encryption and – most recently – Core Web Vitals as part of the page experience update in 2021.
It doesn’t matter how well you optimise for the most important ranking signals if website performance forces users to leave as soon as they land on your page.