everything on the web is connect : social mia, search engines, AI, and, of course, hundrs of thousands of users waiting to become customers. The best way to reach them? Diversify .
The use of social mia to search for information about products and services is on the rise . It’s no longer enough to simply apply search engine optimization techniques: Social Mia SEO is a must .
Does this mean the death of search engines? Of course not: it means an opportunity to improve your visibility on the web and how you reach your customers . How to take advantage of it? Read on and find out, step by step.
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What is Social Mia SEO?
These days, we spend more time looking at screens than we do outside of them. Reaching your customers through the web should be a brother cell phone list piece of cake, right? No, but it’s not impossible either. Especially when SEO ( Search Engine Optimization ) comes into play.
Search engine optimization encompasses various techniques to improve the organic (i.e., non-paid) visibility of a website or publication. Of course, this isn’t its only goal. As a digital marketing strategy , it also seeks to convert users into customers.
One of the first steps in our SEO process is to
Check with our clients about their social mia presence . Why? Because this can be us to improve their ranking in organic web search results.
Social Mia SEO combines the practices and tools of “traditional” SEO with techniques for optimizing profiles and content on a specific social network . Not only does each of these networks prioritize a certain format and type of information , but they also target a different audience .
It seems like a lot of work. And it is. But it’s worth it. Why? Because, broadly speaking, social mia allows you to expand your site’s reach , improving its visibility and generating a consistent brand experience.
Both of these issues are crucial for users to trust your brand and end up searching for it on social mia and search engines, or sharing it. After all, customers don’t interact with a brand solely through its social mia, its website, or its email campaigns .
Therefore, when we determine which channels our clients use to reach their users, we look at how to optimize them, always maintaining consistency between them, to improve their organic positioning.
This improvement can occur both directly social networks help to expand the reach of promotional and indirectly. In other words, social mia SEO serves as a strategy for web SEO . Let’s take a closer look at what we mean:
What is social mia SEO?
The relationship between SEO and social mia
You’ve probably already realiz that (in our humble opinion) a good SEO process is comprehensive . Search engine optimization isn’t limit to search engines like Google and Bing, but encompasses other search platforms, social networks, and websites.
Of course, search engines index the pages of websites and networks. Therefore, as we’ve already said, everything stays on the web. For us, this means not only ensuring consistency in the brand experience, but also optimizing the accounts across different platforms.
Now, social mia is more than just a website . The ability to gain followers, receive likes, share posts, and the different formats they include make them unique. To what extent all of this affects a site’s ranking is one of the great debates of the century… Or rather, it was, since, for now, it seems to be resolv.
Do social mia affect SEO?
Originally, social mia did have a direct influence on web search results. Today, Bing recognizes that social signals can be us to modify search results. However, on Google , social mia would be crawl just like a regular web page .
In other words, for Google , social mia doesn’t have a direct effect on organic ranking. However, they do affect it indirectly. This occurs primarily because social mia increases trust in a site and its web traffic .
On the other hand, in 2018 Hootsuite conduct a study that prov that there is a positive correlation between the level of engagement and china numbers interactions that a company has on social networks, and the position that its site will occupy in search results .
In this sense, social signals such as the level of user interaction with a post do affect its ranking. The backlinks it receives or the amount of web traffic it generates also help with web ranking. All of this, indirectly.
To achieve this, it’s important to produce quality content that users will want to share or that grabs their attention enough to visit your website. Even Google recognizes this in its SEO content creation guidelines . It’s also important to have an account profile optimiz.
In other words, it’s not enough to simply rely on the algorithm. When looking for results, social mia S EO is essential.