The guys started working back in 2003. After just 2 years, they began collaborating with the branding studio Front: Design. The partnership brought them their first major clients. After just a couple of years, the guys rented a separate office.
2007 was a year of rapid growth for the agency, but it turned out that the team was not ready for it. The guys made many mistakes in planning and almost went bankrupt.
The team learned to plan smartly, manage finances and lead flows. These skills and well-established internal processes helped them quickly adapt when the 2008 crisis hit. While their competitors were losing profits and closing down, CreativePeople were expanding their customer base and growing.
The Agency Now: Brand Power and Transformation
Today, CreativePeople is the top of mind on the market. As the phone number list brand grows, so does the client base.
As Ksenia admits, the team feels the influence of the brand, but it cannot be said that it puts pressure on them.
Onboarding as the key to building a strong team
The training of employees who will become part of a strong team begins from their first working days. An important stage of effective immersion in processes is the best instagram reels online editor a well-established onboarding system.
CreativePeople spent the last six months developing their onboarding funnel. The process looked like this:
- the guys created a special wiki with tips and useful materials;
- created several presentations – a total of 600 slides;
- recorded and systematized lectures on the main areas of work: accounting, management, the intricacies of working with individual products, finance, legal aspects.
The team has developed its own financial system, in which it tracks indicators for individual projects and customers.
Burning Chairs: How CreativePeople Copes With Difficulties
CreativePeople doesn’t have any bright stories of cmo email list screw-ups. The training of managers and a competent approach to processes are evident.
Although, of course, there are surprises. Sometimes, half an hour before a call with a new client, it would turn out that Ksenia had no information about the client.