Love it or hate it, social media is where Things went you need to be these days.
Not only is it an open forum, placing you overseas data right where your customers hang out, but it’s also a way to interact with them on a more personal level.
Yet, it also comes with a major disadvantage: you Things went can’t control what people say or post on the various social media channels.
And that can lead to a social media crisis.
A social media crisis is a sudden negative activity that can affect your brand’s reputation and adversely affect how you do business.
Even one complaint or negative how to recover deleted messages in facebook messenger sentence can send your brand identity into a spiral.
How you recover from that will make all the difference in your brand’s reputation. What you need, then, is a social media crisis management plan.
A social media crisis management plan is a focus on what can go wrong, what the threats may be to your particular brand overall, and twd directory what actions to take when these occur.
Let’s face it: it’s not if this will ever happen, but when. Add the what-ifs to your social media marketing strategy so you can be more prepared to respond.
Here’s what you’ll learn in this blog post:
- What are the Four Phases of All Crisis Management?
- 5 Types of Social Media Crisis
- What Constitutes a Social Media Crisis?
- How Do You Handle a Media Crisis?
- 4 Examples of a Social Media Crisis and What We Can Learn with Them
- Wrap Up: Avoiding the Worse with a Social Media Crisis Management Plan
What are the Four Phases of All Crisis Management?
Crisis management can be broken down into four phases.
Preparedness Phase
You’ve heard it before somewhere, but it’s worth repeating here. Always be prepared.
In the case of social media crisis, being prepared means identifying and understanding what risks and threats exist to your company and brand.
While you may be unable to predict every negative scenario, you can still formulate a list of how and where those threats might come from.
Consider both external and internal threats. These can range from customer complaints and world events to employee dissatisfaction and product issues.
Monitor your social media accounts to provide clues to help you stay prepared.
Once identified, formulate steps to take should they occur to get out in front of the crisis.