As you have probably heard in the past month, a leak of internal documents has now placed Facebook in a huge crisis as the company was strongly Metaverse By criticized for the way it manages complex and impactful topics.
Internal employees accused Facebook of caring only about its image and profit, and kept its eyes closed regarding delicate issues that were happening on the platform.
And then, out of nowhere and in the wake of all gambling database this mess, Mark Zuckerberg announced a huge rebranding for Facebook. From now on, the company is going to be call “Meta”.
In its video launch, Meta presented the “Metaverse”.
While we waited for answers, the how to recover deleted messages in facebook messenger announcement of the rebrand only Metaverse By brought more questions:
What’s the point of this rebrand? Is Zuckerberg really the pioneer in bringing the Metaverse to the internet?
Could Meta really have a massive impact on the future of the internet?
And, most of all, how might this crisis usa lists affect us, marketers and managers who depend on Zuckerberg’s platforms to generate our own results?
- Avoid the mess and focus on the Metaverse
- Is Metaverse an innovation creat in 2021?
- But at least was Facebook the first company to explore the Metaverse?
- Is Meta an attempt to leave Facebook’s issues behind?
- What about the users and networks?
- Is it time for you, as a marketer, to start thinking about the Metaverse?
- How are other companies Metaverse By reacting?
- Make the most of this confusion in your strategies
Avoid the mess and focus on the Metaverse
While it wasn’t clear how the rebrand would actually help users with the issues rais in the Facebook Papers, Zuckerberg was determin to build a positive and technological image around the new brand.
What we know so far about Meta: the new brand will be more closely tied to artificial intelligence, augment reality, and virtual reality, leading to another level of interaction between humans and social technologies.