The gaming industry is getting even more crowded. Last week, Netflix announced it will venture into the gaming world, one of the most profitable markets out there.
Netflix Games started with five titles email dataset available for Netflix Is Diversifying Android, iPhone and iPad users, two of them related to the universe of one of Netflix’s most famous shows: Stranger Things.
Netflix joins a trend started up by big companies like Google and Amazon who want to take a bite of the market that is increasingly growing by the day..
As we can see from this information, Netflix is not planning to directly profit by selling games to the public (not at this time). Instead, they are aiming at something much more important and difficult to achieve; something that games are proving to be an excellent strategy to utilize.
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Yes, Netflix wants more customers’ time key elements of the strategic management process include the following and attention, and they are investing in games for that. This sounds similar to a content marketing strategy, right?
Have you ever looked at a person’s face Netflix Is Diversifyingwhen playing games? You’ve probably seen wide-opened eyes and an expression of total concentration.
As reported by The State of Online Gaming Survey 2021, the average gamer spends more than 8 hours per week playing video games (25% play for more than 12 hours).
It represents a 14% increase china numbers compared to last year’s survey. This number is forecasted to be even bigger in the following years and that’s exactly what Netflix (Google and Amazon, too) is betting on.
You know what they say: if you can’t beat your enemy, join them by diversifying your content.
Netflix is diversifying its content to retain people’s attention…and you should do it, too